Ruth Burr Reedy says, “There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorporate brand strategy into your digital strategy (and vice versa), and wanted... [...]

MOZ team says, “Presentations are so much better when your audience isn’t bored — when they’re engaged with what you’re saying, and attentive, and wowed. But what’s the secret formula to giving a great talk? Where do you start? In this week’s Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him“. 6 Techniques to Dramatically Upgrade the Quality of Your Presentation MOZ Blog  [...]

Billy Hoffman says, “With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft’s new flagship web browser. Microsoft is striking out in new directions with Edge — they’re deprecating Internet Explorer for all modern platforms. Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we’ll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development, making it easier for SEO professionals to focus their time... [...]

John-Henry Scherck says, “Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital... [...]

Jennita says, “It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing! Almost immediately, we began receiving questions from folks who were only interested in Followerwonk“. You Can Now Get Followerwonk (On Its Own!)... [...]

Will Critchlow says, “At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants”. SEO Split-Testing: How to A/B Test Changes for Google MOZ Blog  [...]

MOZ team says, “Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general“. Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? MOZ Blog  [...]

Eric Enge says, “The past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a10x brand. This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce content ten times better than anything else showing up in search. In this post, I’m... [...]

Ian Watson says, “Some say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s Graph, and our very own Mozscape all allow for massive amounts of useful data... [...]

Larry Kim says, “Twitter makes it super easy to target users by location. For example, you could target people in specific cities, or you could target a metro area, such as Boston, MA–Manchester NH: Your Followers Campaigns can target either by interests and followers, or by using Tailored Audiences. Using interests and followers, you can target people who are similar to other Twitter accounts that you’ve specified. It’s simple to find those Twitter IDs by searching for their name. You then can add interest targeting (e.g., users who are interested in advertising or business). Remember,... [...]