Simon Penson says, ““How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing. I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the opposite is probably closer to the truth — but failure teaches you much more, and allows you to iterate faster. The result of that heartache and frustration is a process I want to share with you today, one that’s... [...]

Cyrus Shepard says, “As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz. At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count as an endorsement Spamminess – Links from known spam sites may count against you Link Manipulation – Looking at signals such... [...]

Trevor Klein says, “I’m thrilled to announce the next in Moz’s series of beginner’s guides: The Beginner’s Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we’ve come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You’re not alone. You’re fighting the good fight, and we’re here to back you up. So is... [...]

MOZ team says, “One thing we can all agree on: there’s a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we’re getting the highest return on them. In this week’s Whiteboard Friday, Rand tackles the question that’s a constant subtext in every SEO’s mind“. How to Prioritize SEO Tasks & Invest in High-Value Work Items MOZ Blog  [...]

LokiAstari says, “Good news, everyone: November’s Mozscape index is here! And it’s arrived earlier than expected. Of late, we’ve faced some big challenges with the Mozscape index — and that’s hurt our customers and our data quality. I’m glad to say that we believe a lot of the troubles are now behind us and thatthis index, along with those to follow, will provide higher-quality, more relevant, and more useful link data. Here are some details about this index release: 144,950,855,587 (145 billion) URLs 4,693,987,064 (4 billion) subdomains 198,411,412 (198... [...]

David Mihm says, “When we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search.” Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic understanding of your local search presence. As we move into an app-centric world that’s even more dependent on structured, accurate location data than the mobile web, it’s getting harder to keep up with the disparate sources... [...]

Casey Meraz says, “”Local SEO is just too hard.” Those were the first words of a conversation I had earlier this week coming from a potential client we’ll call “Luke.” Luke had been working on building his own local SEO presence internally for his dental office for over a year and had not seen the results he expected in a popular top 100 US city. We talked about citations, his trouble getting reviews, and how hard it was for him to get links. He told me he had followed the best practices but had not seen the kind of #1 ranking results he was looking for. Luke... [...]

Miriam Ellis says, “Earlier this month, I was standing on an 8,000’ pinnacle of the Sierra mountain range at the precise moment when winter arrived. A few miles and minutes back down the highway, it had been golden fall with aspens, oaks, and big leaf maples in peak color. Then the sky darkened, showering hail. Right before my eyes, hail turned to snow, wildly whirling, salting the evergreens into obscurity. Winter had come. It’s a rare, exhilarating thing to witness patient Nature change in the blink of an eye, but returning to work from my time in the mountains, I met with another... [...]

Benjamin Estes says, “SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams. Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first: PPC results in visibility in search results. Email marketing results in visibility in the inbox of folks on your mailing list. Content strategy results in marketing content on your site. But this isn’t really the case for SEO. Can... [...]

MOZ team says, “It’s no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there’s a lot that we could benefit from — if they’d only share it! Since that’s not likely to happen anytime soon, Rand takes us through various ways to access that all-important data in this week’s Whiteboard Friday“. Recovering the Data Google Has Hidden Away – Whiteboard Friday MOZ Blog  [...]