Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Ways to Get Readers to Respond”. Krakoff says, “You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago”. 5 Ways to Get Readers to Respond Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Ways to Get Readers to Respond”. Krakoff says, “You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago”. 5 Ways to Get Readers to Respond Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “4 Content Marketing Goals for a Coach Website”. Krakoff says, “How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?”. 4 Content Marketing Goals for a Coach Website Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “A Checklist for 2012 Content Marketing Plans”. Krakoff says, “2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012″. A... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing Tasks: Practice Makes Progress”. Krakoff says, “If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. If you persist, however, the rewards are huge”. Content... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing Tip: Start with Ready-to-Publish Articles”. Krakoff says, “Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs.... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “When Business Blogging Works Too Well…”. Krakoff says, “Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba)”. When Business Blogging Works Too Well… Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Business Blog: 4 Reasons to NOT Write Your Own”. Krakoff says, “You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle?”. Business Blog: 4 Reasons to NOT Write Your Own Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Why Writing Like You Talk  Works Better for Your Brain”. Krakoff says, “Today’s guest post is by Barb Sawyers: Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. The good news is that they can evolve”. Why Writing Like You Talk  Works Better for Your Brain Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Basic Human Motivation: 4 Ways to Engage Readers”. Krakoff says, “If you are writing content designed to persuade and influence, you need to know what makes people tick. (photo courtesy of digitalart/FreeDigitalPhotos.net) There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level”. Basic Human... [...]