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Sunday, February 9, 2025

‘Content Marketing that Speaks to the Old Brain’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing that Speaks to the Old Brain”. Krakoff says, “You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s a great story that makes this come alive… (photo courtesy Mantas Ruzveltas /FreeDigitalPhotos.net)”. Content... [...]

‘Entering the World of Social Media: Better Late than Never’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Entering the World of Social Media:  Better Late than Never”. Krakoff says, “The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. (Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net)“. Entering the World of Social Media:  Better Late than Never Patsi Krakoff’s Writing on the Web Blog  [...]

‘Entering the World of Social Media: Better Late than Never’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Entering the World of Social Media:  Better Late than Never”. Krakoff says, “The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. (Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net)“. Entering the World of Social Media:  Better Late than Never Patsi Krakoff’s Writing on the Web Blog  [...]

‘“WIIFM”? Neuromarketing Improves Your Odds’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled ““WIIFM”? Neuromarketing Improves Your Odds”. Krakoff says, “Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “what’s in it for me” filter in consumers’ minds.  Easy, right?  Well…”. “WIIFM”? Neuromarketing Improves Your Odds Patsi Krakoff’s Writing on the Web Blog  [...]

‘Memory + Emotional Attention = Content Marketing’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Memory + Emotional Attention = Content Marketing”. Krakoff says, “How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact“. Memory + Emotional Attention = Content Marketing Patsi Krakoff’s Writing on the Web Blog  [...]

‘5 Reasons Content Marketing is Getting Harder’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Reasons Content Marketing is Getting Harder”. Krakoff says, “I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists”. 5 Reasons Content Marketing is Getting Harder Patsi Krakoff’s Writing on the Web Blog  [...]

‘Writing Compelling Content’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Writing Compelling Content: What Drives Your Readers?”. Krakoff says, “In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. 4 Drives in a Nutshell Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria”. Writing Compelling Content: What Drives... [...]

‘5 Content Marketing Questions: Get Readers to Take Action’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Content Marketing Questions: Get Readers to Take Action”. Krakoff says, “What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note in my blog post series about writing good content on the Web that gets results”. 5 Content Marketing Questions:... [...]

‘5 Content Marketing Questions: #3 What’s Possible?’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Content Marketing Questions: #3 What’s Possible?”. Krakoff says, “In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?“. 5 Content Marketing... [...]

‘5 Content Marketing Questions’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Content Marketing Questions: #1 What’s the Problem?”. Krakoff says, “In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you... [...]


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