Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “How to Avoid Problems with Hyphens and Dashes”. Krakoff says, “Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk. But everyone uses them differently! Forget the Chicago Manual of Style! As I read through other great blogs, I see... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Social Proof: Are You Using Client Recommendations?”. Krakoff says, “This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof”. Social Proof: Are You Using Client Recommendations? Patsi... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Landing Pages: Get Readers to Take Action”. Krakoff says, “How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action”. Landing Pages: Get Readers to Take Action Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Tips on Blog Post Optimization”. Krakoff says, “What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. But it’s also a good chart for anyone working with a V.A. or assistant who needs to take over some of the... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “If Your Blog Writing Still Stinks”. Krakoff says, “Your blog writing can improve. I’ve talked about this before:  here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Blog Writing Tips for Business Clarity:  A Helpful Diagram”. Krakoff says, “Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed for business professionals who write reports,  proposals,... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Online Persuasion: How to Write to Create Desire”. Krakoff says, “When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Many online content marketers misunderstand what it means... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “6 Writing Tips for SEO Friendly Content Marketing”. Krakoff says, “Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Are Your Content Readers Thinkers or Feelers?”. Krakoff says, “Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Serial Writing Formula: 1=5+2=7+1”. [Writing on the Web] […]  [...]