Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How The Concept of “Isolation” Creates Increased Sales”. How The Concept of “Isolation” Creates Increased Sales I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy this product?” And over 50% of the hands in the room... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How To Avoid The Clash of Testimonials and Feedback”. How To Avoid The Clash of Testimonials and Feedback I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably figured out, a testimonial helps your customer lavish unfettered praise... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why Daily Learning Beats Gobble-Gobble Learning”. Why Daily Learning Beats Gobble-Gobble Learning There are two ways to eat a cake. You can eat it in small pieces. Or gobble the whole thing down. Most of us would like to gobble, whether it comes to cake or learning And like cake, learning needs to be tackled in small portions. Small portions not only help you learn, but help you learn a lot faster. Here are three core reasons why: 1) The sleep factor 2) The tiredness factor 3) The mistake... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why Customers Choose The Higher Priced Product (More Than 95% of the time)”. […]  [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why A Break From Writing Will Kill Your Spirit”. Why A Break From Writing Will Kill Your Spirit You’ve probably heard this story before about how I used to write articles. As the story goes, it used to take me two days to write a single article. The process was so painful, that I’d write the next article after a month. And as you’d expect, two days of that month and all the months to follow, were miserable as well. Then I started up a membership site called 5000bc And... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why We Struggle To Get Awesome Testimonials (And How To Overcome It)”. Sean D’Souza’s latest article: Why We Struggle To Get Awesome Testimonials (And How To Overcome It) It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but  somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How To Use Headlines To Get To “One Thought””. Sean D’Souza’s latest article: How To Use Headlines To Get To “One Thought” Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. And there you are stuck as ever, cursing your luck. Because even though you’re in no hurry to get anywhere, you still don’t like to be stuck in the slow queue. And of course, when you’re... [...]

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “Why Feedback Is Critical For You (And Me)”. Why Feedback Is Critical For You (And Me) Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway? Well, I told him what I thought about her. Did you ever get the feeling of putting your foot in your mouth? Well that’s exactly what happened. The two of them got back together again,... [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “How a Single Bullet Can Get a Customer To Buy”. [PsychoTactics Article] […]  [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “The Simplest Benchmark of Success”. [PsychoTactics Article] […]  [...]