‘Marissa Mayer’s New Plan For Yahoo Looks A Lot Like Her Old Plan For Yahoo’ – ‘ReadWrite’
Selena Larson says, “Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by activist shareholders who want her to cut costs and send its Alibaba-IPO windfall back to investors, Mayer has basically announced that she plans to … do more of what she’s been doing. During the company’s quarterly earnings call on Tuesday, Mayer defended her strategy of acquiring startups—the majority of whose apps and servicesalmost immediately vanished without... [...]