The latest ‘Econsultancy’ blog post is titled “What is scarcity marketing and how should it be used?”. Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation. Here I’ll be answering the following questions: What is scarcity? Why should you use it? Are there good and bad practices? In a tone of voice that has been described... [...]

The team of Jeremy Gislason and Simon Hodgkinson have just released their latest software. They call it EasyDealBuilder Software. With traditional marketing campaigns, you have a sales page that features your offer and outlines the benefits. Visitors read through your sales copy and decide whether to buy the product or perhaps return at a later date. Chances are, you’ll have a lot of visitors to your page that won’t convert into buyers; maybe they just procrastinate. But when you employ scarcity in your sales material, everything changes. You instantly separate buyers from visitors... [...]