The latest ‘SEO Book’ blog post is titled “SEO Discussions That Need to Die”. Neyne say, “Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. And every time it does, just the authors are new, the arguments and the contra arguments are all the same. Due to this sad situation, I have decided to make a short list of such issues/discussions and hopefully if one of you is feeling particularly inspired by it... [...]

The latest ‘SEO Book’ blog post is titled “Value Based SEO Strategy”. Peterd say, “One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too. In this article, we’ll look at a content strategy based on value based marketing. Many of these concepts may be familiar,... [...]

The latest ‘SEO Book’ blog post is titled “Creating an Experience for Your Product”. Eric Covino say, “In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization. A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the “experience”. It sounds a bit “fluffy” but in my career as a service provider and in my purchasing history as a consumer the experience matters. I would even go so far as to say that in some very noticeable... [...]

The latest ‘SEO Book’ blog post is titled “Historical Revisionism”. Peterd say, “A stopped clock is right two times a day. There’s some amusing historical revisionism going on in SEO punditry world right now, which got me thinking about the history of SEO. I’d like to talk about some common themes of this historical revision, which goes along the lines of “what I predicted all those years ago came true – what a visionary I am! .” No naming names, as I don’t meant this to be anything personal – as the same theme has popped up in a number of places –... [...]

The latest ‘SEO Book’ blog post is titled “Optimizing The SEO Model”. Peterd say, “SEO has always been focused on acquisition. The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it. The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank”. Optimizing The SEO Model ‘SEO... [...]

The latest ‘SEO Book’ blog post is titled “How To Win In Local Internet Marketing: The Practical Guide For Small Businesses And Local Marketers”. SEO Book team says, “Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place under the Sun. It’s everybody’s job to make best out of local Internet marketing because its importance will continue to grow. This guide is geared towards helping you deepen your understanding of the local search... [...]

The latest ‘SEO Book’ blog post is titled “Productizing Your SEO Business”. Eric Covino says, “If you service clients, it’s quite likely that you’ve faced some of the same pain points I have when trying to design a “product” out of your “service”. The words product and service in our industry tend to be interchangeable as our products are digital products. Pricing for SEO, or any type of digital marketing service, has been written about quite a few times and there’s never been a real clear answer as to what the sweet spot is for pricing. I actually do not believe there is... [...]

The latest ‘SEO Book’ blog post is titled “Time For A Content Audit”. Peterd says, “”Content is king” is one of those “truthy” things some marketers preach. However, in most businesses the bottom line is king, attention is queen, and content can be used as a means to get both, but it depends. The problem is that content is easy to produce. Machines can produce content. They can tirelessly churn out screeds of content every second. Even if they didn’t, billions of people on the internet are perfectly capable of adding to the monolithic content pile at similar rates”. Time... [...]

The latest ‘SEO Book’ blog post is titled “Google Keyword (Not Provided)”. Aaron Wall says, “Just a follow up on the prior (not provided) post, as Google has shot the moonsince our last post on this. Here’s a quick YouTube video. The above video references the following: Matt Cutts when secured search first rolled out: Google software engineer Matt Cutts, who’s been involved with the privacy changes, wouldn’t give an exact figure but told me he estimated even at full roll-out, this would still be in the single-digit percentages of all Google searchers on Google.com. This... [...]

The latest ‘SEO Book’ blog post is titled “How To Think About Your Next SEO Project”. Eric Covino says, “The independent webmaster has taken a beating over the last couple of years. Risk has become harder to spread, labor costs have gone up, outreach has become more difficult and more expensive as Google’s webspam team and the growing ranks of the Search Police spread the FUD far and wide. The web is still a great place to be and still offers incredible opportunity that is largely unavailable, without much more capital intensive risk, in the offline world. There’s still plenty... [...]