MOZ team says, “We’re excited to announce that the MozCon 2016 Video Bundle is ready! That means no more #FOMO — you can catch up on all 27 sessions and over 15 hours of online marketing goodness from some of the brightest minds in the industry. Want to earn more featured snippets? Yup, we cover that. Looking for new tools and tactics for link acquisition? You’ll learn that, too!”. The 2016 #MozCon Video Bundle Has Arrived! MOZ [...]
MOZ team says, “How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend”. How to Build a Facebook Funnel That Converts MOZ [...]
Dr. Peter J. Meyers says, “After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn’t recover from Penguin? I’m going to work my way from unlikely, borderline conspiracy theories to difficult truths. Theories #1 and #2 might make you feel better, but, unfortunately, the truth... [...]
Rand Fishkin says, “If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.” But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must.... [...]
Felicia Crawford says, “All across the Internet, comments sections are disappearing. From your high-profile news sites to those that share the online marketing space, more and more sites are banishing that unassuming little text box at the bottom of a post. And frankly, it’s not hard to understand why. First, you have your good ol’-fashioned spam comments. These are the commenters that hold dear the idea that those nofollowed comment links are valuable”. We Fought the Comment Spam (and the Comment Spam Didn’t Win) MOZ [...]
Miriam Ellis says, “2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will publicly shame guideline-breakers. We’ve seen a major publication post a controversial piece suggesting that website testimonials pages are useless, drawing thoughtful... [...]
MOZ team says, “The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam)”. Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO MOZ [...]
Ronell Smith says, “Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I’m pissed for two reasons: It cost nearly $25 and was entirely inedible I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant In retrospect, I should have checked A and B on my phone before ordering the $25 plate of Alpo. And though I didn’t do that, other would-be customers will, which means the business owner... [...]
Larry Kim says, “Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking. One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a “very, very important signal.” Engagement is a huge but often ignored opportunity. That’s why I’ve been a bit obsessed with improving engagement metrics. My theory has been that RankBrain *and/or other machine learning elements within Google’s... [...]
Ronell Smith says, “Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I’m pissed for two reasons: It cost nearly $25 and was entirely inedible I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant In retrospect, I should have checked A and B on my phone before ordering the $25 plate of Alpo. And though I didn’t do that, other would-be customers will, which means the business owner... [...]