Brian Childs says, “Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what’s “good” becomes subjective. Because regular blogging has such a positive impact on inbound traffic, the process of coming... [...]

MOZ team says, “With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from interviewing real people. In today’s Whiteboard Friday, we welcome Rebekah Cancino — a partner at Phoenix-based Onward and #MozCon 2016 speaker — to teach us the whys and hows of great interviews”. How To Support Data with Real-Life Interviews – Whiteboard Friday MOZ  [...]

Pete Wailes says, “Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out… What’s a PWA? Given as that Google came up with the term, I thought we’d kick off with their definition: “A Progressive Web App uses modern web capabilities to deliver an app-like user experience.” – Progressive... [...]

Lucia Marine says, “In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself? Javier Lorente gave us a very good explanation/reminder at the 2015 SEO Salad event in Zaragoza (Spain). In short, there may be various factors that cause Google to index unexpected variants of a URL, and this is often beyond our control: External... [...]

Todd McDonald says, “A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn’t always easy. It’s often quite difficult, as I’m sure many of you know. A number of challenges must be overcome for success to be realized from end-to-end, and finding quick ways to keep your content ideas fresh and relevant is invaluable. To help with this facet of developing strategic content, I’ve laid out a process below that shows how a few... [...]

Alan Coleman says, “Hey Moz Blog readers. I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks. I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion“. A Dozen Digestible... [...]

Miriam Ellis says, “Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful, HOT!” The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential... [...]

MOZ team says, “The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web“. Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore MOZ  [...]

Ronell Smith says, “Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so. Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break room of the agency I was working for, and almost bumped into the content specialist on my team. After we... [...]

Dr. Peter J. Meyers says, “As many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community is an essential part of our past and future, and while we can’t ignore the reality and difficulty of our recent losses, we believe strongly in our Community and are doing our best to chart a path forward. A personal note I asked to write this... [...]