MOZ team says, “You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you’re auditing a site”. How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday MOZ/a>  [...]

Lesley Vos says, “I write every day for my blog as well as other publications. I’m a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming. – Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%), and more. – Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content. – 76% of marketers will create more content... [...]

Larry Kim says, “Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn’t there a better way forward? Absolutely!”. 10 CRO Truth Bombs That Will Change the Way You Think MOZ/a>  [...]

David Sottimano says, “Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on... [...]

Craig Bradford says, “Strategy is hard enough if you understand it. It’s even harder if you don’t. If you understand it, you realize it’s made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those activities aren’t strategies — and if you fail to differentiate your plan, you’ll find yourself forever chasing those who started before you, or falling behind better-funded competitors. I enjoy strategy, both on the academic and theoretical... [...]

Erica McGillivray says, “All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I’ve had the pleasure of peeking at our speakers’ outlines, and I cannot wait. Whether you’re looking to for the latest SEO information, ready to tackle mobile’s biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it’s going to be so good. If you’re reading this post and remembering you haven’t bought your ticket yet, I’ll pause”. ​The Finalized MozCon 2016... [...]

MOZ team says, “What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both”. Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? MOZ  [...]

On the Moz webswite, Alexandra Tachalova reports, “When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that’s established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there’s only one way a locally owned business can overcome big competition: it... [...]