Marketing automation can transform the way you do business. It helps in several ways. For example, reduced staff requirements, rise in revenue, right customer targeting, increased customer life-span and cross-selling. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’ on Tuesday, September 17, 2019 at 1.00 pm EDT. Attend this webinar and learn: New marketing automation trends and tool features  How marketing automation can enhance sales and marketing alignment Tips for using marketing automation to optimize... [...]

Just a few years ago the influencer marketing concept was very much new and it was limited only to celebrities and a few dedicated bloggers. Today it has turned out to be an altogether new form of marketing. It is very important to know about this form and use it for business success. The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for them To establish goals for your influencer campaigns and measure appropriately Tips... [...]

Your content marketing journey does not rely only on the text. It is strongly empowered by several other elements such as video, podcasts, infographics and more. Webinar is one such tool that helps you to get prospects’ attention and then its recording becomes a lifelong content asset. Content Marketing Institute is hosting a webinar on ‘How to transform your webinars into an endless supply of content’ on Wednesday, August 14, 2019 at 2.00 pm EDT. CMI team says, “Join Content Marketing Institute and Intrado Digital Media for an exclusive conversation about how to transform your... [...]

Strong and reliable marketing technology is vital to your marketing and business growth. Marketing Technology also known as MarTech refers to the software and tech tools marketers use to plan, execute, and measure marketing campaigns. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stack How to refine, optimize and evaluate your tech stack to support organizational goals How to map your current martech tools to... [...]

The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for them To establish goals for your influencer campaigns and measure appropriately Tips to reach out and convince influencers to work with you What bleeding-edge brands are doing to take influence marketing to new levels of success. How to Build (and Level Up) Influencer Campaigns MarketingProfs  [...]

The Digital Marketing Depot is hosting a webinar on ‘Location data strategies to improve customer experiences’ on Tuesday, August 20, 2019 at 1.00 pm EDT. Attend this webinar and learn: How to innovate around location insights to create personalized experiences Refined segmentation techniques that will reduce waste and improve campaign ROI Strategies to increase customer engagement by combining customer behavior and experiences with online and offline data Location data strategies to improve customer experiences Digital Marketing Depot  [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

The Digital Marketing Depot is hosting a webinar on ‘AI and digital paid media: are PPC managers being replaced?’ on Thursday, August 22, 2019 at 1.00 pm EDT. Attend this webinar and learn: The growing complexity and evolution of PPC ManagementWhich PPC tasks can and should be automated…. and which ones shouldn’tTools that will save you time so you can focus on your strategy. AI and digital paid media: are PPC managers being replaced? Digital Marketing Depot  [...]

Strong and reliable marketing technology is vital to your marketing and business growth. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stack How to refine, optimize and evaluate your tech stack to support organizational goals How to map your current martech tools to your workflow to achieve your ideal state The secret to integrating key systems to form a single source for truth How to design and build the ideal... [...]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to... [...]