Sephora’s Critical Marketing Mistake That Could Cost Them Billions [Video]
The latest ‘Exposure Ninja’ video is titled ‘Sephora’s Critical Marketing Mistake That Could Cost Them Billions’. This video covers the following: How Sephora built their traditional search empire through elite backlinks and technical optimisation Why their minimal content strategy is failing catastrophically in AI search environments The stark visibility gap between their Google rankings and AI overview inclusion Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes. Exposure Ninja Blog [...]