A strong marketing strategy is crucial for building brand awareness, attracting the right audience, and driving business growth. It ensures consistent messaging, effective resource allocation, and a competitive edge in the ever-evolving market. The latest ‘Exposure Ninja’ video is titled ‘Steal Sephora’s Marketing Strategy (But Avoid Their AI Flaw)’. This video covers the following: How Sephora built their traditional search empire through elite backlinks and technical optimisation Why their minimal content strategy is failing catastrophically in AI... [...]

The latest ‘Exposure Ninja’ video is titled ‘DON’T COPY Sephora’s HUGE $7 Billion Marketing Mistake’. This video covers the following: How Sephora built their traditional search empire through elite backlinks and technical optimisation Why their minimal content strategy is failing catastrophically in AI search environments The stark visibility gap between their Google rankings and AI overview inclusion Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes. Exposure Ninja Blog  [...]

The latest ‘Exposure Ninja’ video is titled ‘Google Launches a BRAND NEW AI Search?!’. This video covers the following: The mechanics behind Google’s AI Mode and how it uses “query fan-out” techniques to generate responses by breaking down your original search into multiple background queries Why AI Mode’s sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites Strategies to increase your chances of being recommended in AI search results, including the critical... [...]

The latest ‘Exposure Ninja’ video is titled ‘How to Rank in Perplexity AI (with Examples)’. This video covers the following: The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index) Strategies to make your brand appear in Perplexity’s responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation Why Perplexity “prefers to cite multiple types of sources” and how to leverage this... [...]

Achieving a high ranking in ChatGPT responses requires clear, relevant, and well-structured content that aligns with user intent. Consistently providing accurate, engaging, and informative answers enhances visibility and credibility. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in ChatGPT (with REAL Examples!)’. This video covers the following: The hidden mechanics of how ChatGPT selects which brands to recommend (it’s not what most marketers think) Three proven strategies to make your brand appear in ChatGPT’s responses — including... [...]

To future-proof their content strategy, businesses must focus on AI-driven personalization, evergreen content, and adaptive SEO. Staying agile with emerging trends and audience insights ensures long-term relevance and engagement. The latest ‘Exposure Ninja’ video is titled ‘How Marketing Leaders Can Future-Proof Their Content Strategy’. This video covers the following: Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 How AI tools are reshaping content discovery, and why your brand... [...]

SEO in 2025 prioritizes AI-driven search, user intent optimization, and high-quality content. Staying ahead requires adapting to evolving algorithms, voice search, and personalized experiences. The latest ‘Exposure Ninja’ video is titled ‘How To Rank at the Top of Google in 2025’. This video covers the following: Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans Why zero-click search is escalating... [...]

A 301 redirect is a permanent redirection status code used in web development to indicate that a page has been permanently moved to a new location. It ensures that both users and search engines are directed to the new URL, maintaining SEO value and user experience continuity. Semrush contributor Rachel Handley has published an article explaining 301 Redirect and how they affect SEO. She says, “301 redirects are important in SEO because they help your site maintain its search visibility by transferring search engine rankings and ranking signals from old pages to replacement pages. Importantly,... [...]

Google Search Central has published the latest episode of the ‘Google Trends for SEO’. The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas. ”  [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn’t happening doesn’t mean they’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive... [...]