The latest The SERP’s Up SEO podcast episode is titled ‘SEO Trends for 2024’. The SERP’s Up team says, “Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Handing SEO off to your clients’. The SERP’s Up team says, “You’ve done all the hard SEO work on a project and now you need to hand it off to the client – what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein... [...]

The latest The SERP’s Up SEO podcast episode is titled ”Tis the season for SEO’. The SERP’s Up team says, “What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances of seasonal shifts in SEO. Join Wix’s Mordy Oberstein and Crystal Carter along with the Chief Growth Officer of Sharma Brands, Ari Murray, as they weigh in on how to approach SEO for the holiday season... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Putting SEO to the test’. The SERP’s Up team says, “Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website’s SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘I would do anything for links, but I won’t do that’. The WIX SEO Hub team says, “Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience... [...]

Neil Patel has published a new video ‘How to Create the Perfect Omnichannel Marketing Strategy’. He says, “The term “omnichannel” has become a buzzword in the marketing world, but it represents a profound shift in how companies approach customer engagement and brand consistency. In this comprehensive video, we will delve deep into the art and science of crafting the perfect omnichannel marketing strategy that can set your business apart and drive sustainable growth.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=Kwt3u-5MkO4′] Neil... [...]

Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms curating personalized content recommendations, artificial intelligence has become an integral part of the online experience. However, amidst this era of AI domination, content creators and marketers face a formidable challenge – how to make... [...]

Neil Patel has published a new video ‘Should you take every press appearance’. He says, “The question of whether one should accept every press appearance is a nuanced and strategic consideration that individuals, organizations, and public figures frequently face in the modern media landscape. In the age of 24/7 news cycles and the omnipresence of social media, there is an ever-growing demand for public visibility and engagement. However, the decision to say “yes” to every press opportunity should not be taken lightly, as it carries both benefits and potential drawbacks.” [uix_video... [...]

Search Engine Journal has made available a replay of its webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’. Heather Campbell says, “Instantly access the on-demand webinar to learn: How to move fast and prove your worth with a “default to deploy” mindset. Specific tips for driving efficiency in your SEO program. Why loss aversion is a critical mindset to understand in tough times and how to use it to your advantage. Get actionable strategies to do more with less, and prove the positive impacts of SEO to senior leadership.” Secure Your 2024... [...]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal’ featuring Amanda Zantal-Wiener and Loren Baker. The SEJ says, “It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the... [...]