The latest ‘SEOmoz’ blog post is titled “How Not to Visualize Your Data”. Dr. Pete says, “This is an ode to a data visualization I found on my box of tea. It’s a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier”. How Not to Visualize Your Data SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “Why SEO Is Like An RTS Game (and why you should care)”. Jayson DeMers says, “As a fan of video games, I often compare real-life scenarios to similar elements in games. These elements offer a parallel way to approach many of the same types of challenges that we face in everyday life in a fun, unique way. After all, real life challenges shouldn’t necessarily be unpleasant; if they can be stimulating and entertaining, productivity will improve, and improved productivity usually translates to higher revenue”. Why SEO Is Like An RTS Game (and... [...]
The latest ‘SEOmoz’ blog post is titled “Competitor Research In An Inbound Marketing World”. John Doherty says, “As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today’s post, John Doherty touches on a few key areas of inbound marketing where you should revisit your competitor analysis to yield larger returns”. Competitor Research In An Inbound Marketing World SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “Social Authority Now Has A Free (and generous) API”. Peter Bray says, “You read that right. Social Authority now has an API. And it’s free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day). That’s a whole lot to be excited about! What is Social Authority? Social Authority is our transparent, business-focused metric that measures influential activity on Twitter. Weintroduced it a few weeks ago, and we love how it’s adding real value for our Followerwonk customers”. Social... [...]
The latest ‘SEOmoz’ blog post is titled “Fixing the Broken Culture of SEO Metrics – Whiteboard Friday”. Rand Fishkin says, “SEO is evolving, and the metrics we currently use to gauge success are broken when it comes to the broader ideals of inbound marketing. In today’s Whiteboard Friday, Rand talks about what we can do to offer a more holistic and strategic approach to success metrics that our clients can get behind”. Fixing the Broken Culture of SEO Metrics – Whiteboard Friday [...]
The latest ‘SEOmoz’ blog post is titled “Dusting The Website For Spring: Optimization and SEO Cleaning”. Scott Wyden Kivowitz says, “Spring is here, so why not put some spring cleaning actions through on your website? With that said, let’s get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove”. Dusting The Website For Spring: Optimization and SEO Cleaning SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “Machine Learning and Link Spam: My Brush With Insanity”. Ian Lurie says, “Using machine learning to combat dirty link profiles can save hours of time and countless dollars spent on hand-checking web pages. In today’s post, Ian Lurie walks us through a tale of successfully implementing machine learning, one step at a time”. Machine Learning and Link Spam: My Brush With Insanity SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “Transmedia Storytelling: Building Worlds For and With Fans”. Brad Friedman says, “Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand’s story across multiple media outlets and platforms, while still giving users an active role in the expansion process? Transmedia Storytelling is here to save the day!”. Transmedia Storytelling: Building Worlds For and With Fans SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “April Mozscape Index Is Live”. Brad Friedman says, “We’re happy to announce that we’ve released a brand new Mozscape index for April! You can find fresh, new data across all of our apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API”. April Mozscape Index Is Live SEOmoz [...]
The latest ‘SEOmoz’ blog post is titled “Measuring and Increasing the ROI of Your Content Resources”. Mike Pantoliano says, “Do you want to know the value of your content? In today’s post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts”. Measuring and Increasing the ROI of Your Content Resources SEOmoz [...]