The latest ‘SEOmoz’ blog post is titled “Why Google Analytics Tagging Matters – Whiteboard Friday”. Rachael Gerson says, “When Google Analytics doesn’t know where a traffic source comes from, it assumes the traffic is direct and lumps it in with your direct visits. This happens frequenly with social shares, as many of us make the mistake of not tagging our links accordingly. In today’s Whiteboard Friday, Rachael Gerson sheds some light on “dark social” and explains why tagging in Google Analytics improves the accuracy of your referrals. Take credit for the... [...]

The latest ‘SEOmoz’ blog post is titled “Creativity, Serendipity, and Championing B2B: An Interview with Adriel Sanchez”. Erica McGillivray says, “I sat down to talk with Adriel Sanchez, Sr. Director of Demand Generation at SAP. Every day, he digs into how he can help B2B businesses and their marketers with database marketing, telemarketing, digital marketing, and campaign management services. Adriel currently leads a demand generation hub of 70+ people to support SAP’s Latin America business. You can find him on Twitter@Adriel_S or blogging at Marketing…pfft!“. Creativity,... [...]

The latest ‘SEOmoz’ blog post is titled “Behind the Scenes of Fresh Web Explorer”. Dan Lecocq says, “Fresh Web Explorer is conceptually simple — it’s really just a giant feed reader. Well, just a few million of what we think are the most important feeds on the web. At a high level, it’s arranged as a pipeline, beginning with crawling the feeds themselves and ending with inserting the crawled data into our index. In between, we filter out URLs that we’ve already seen in the last few months, and then crawl and do a certain amount of processing. Of course, this wouldn’t... [...]

The latest ‘SEOmoz’ blog post is titled “The Guide to US Census Data for Local SEO”. Harris Schachter says, “As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an effective local SEO strategy”. The Guide to US Census Data for Local SEO SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Testing: Moving Our Industry Forward”. Geoff Kenyon says, “Our industry has seen big changes over the last few years, and with that change has come a shortage of testing. As SEOs and inbound marketers, we need to continue to test to refine our practice, and share our stories with the industry at large in order to move it forward”. Testing: Moving Our Industry Forward SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts – Whiteboard Friday”. Rand Fishkin says, “We’re giving marketers a fresh, incredibly recent way to keep tracks of their mentions and links with Fresh Web Explorer. In today’s Whiteboard Friday, Rand discusses how to improve your marketing through fresh links and mentions, and how you can use Fresh Web Explorer to achieve better results”. 6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts – Whiteboard Friday SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “The Google AdWords Landscape (Infographic)”. Dr. Pete says, “The evolving AdWords landscape impacts more than just PPC – on-page ads effect ranking position, CTR, and ultimately SEO success. We looked at 10,000 queries to find out where ads appear, how many of them there are, and how often they show up”. The Google AdWords Landscape (Infographic) SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “Announcing Fresh Web Explorer”. Matthew Brown says, “Announcing Fresh Web Explorer, a tool that gives SEOmoz PRO subscribers the ability to track the latest mentions and links for their brand or site”. Announcing Fresh Web Explorer SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “The Evolution of Roger”. Derric says, “Ever wonder how our favorite robot came to life? In today’s post, Derric Wise walks us through the evolution of Roger throughout the years. From his first “crawls” to his current state, dive into the creative minds behind Roger Mozbot!”. The Evolution of Roger SEOmoz  [...]

The latest ‘SEOmoz’ blog post is titled “When It Comes to Analytics, Are You Doing Enough?”. Joanna Lord says, “We all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately. However, data can be intimidating. In today’s post, Joanna Lord talks about the different types of analytics and common places to start with them”. When It Comes to Analytics, Are You Doing Enough? SEOmoz  [...]