An effective social media marketing strategy enables you to reach your target audience and promote your products and services. To do this, you need to craft each post with a unique goal of persuading your prospects. Sprout Social contributor Brent Barnhart has published a new article to help you find your most successful social media posts. Barnhart says, “Before we dive into specific platforms, we should note that defining “success” isn’t one-size-fits-all. As noted in our guide to social media trends, marketers rely on a variety of engagement metrics to figure out which posts... [...]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Reimer. Goodwin says, “Listen to this episode of the Search Engine Journal Show as Adam and I talk about affiliate marketing, crazy PR stunts, and more (with some F-bombs dropped along the way.) Show Notes Adam talks about his specialization as a digital marketing strategy and execution consultant.Becoming an affiliate marketer and doing SEO at the same time.Here’s how Adam is working around the... [...]

The TED Talks are quite resourceful for the viewers. You can watch these talks and get inspiration to improve yourself and your business. Social Media Today’s Deborah Sweeney has shared five TED Talks that can help you to improve your social media marketing performance. Sweeney says, “As we enter the 2020s, social media is having its most mindful moment yet. There’s an ongoing fight to protect personal information and the truth. There are more methods to combating burnout – the quiet ring of fire that threatens to engulf many creatives. And there’s also the understanding... [...]

Facebook, Twitter, Instagram, YouTube and TikTok are the leading platforms when it comes to social media marketing. Different content formats are highly essential for promoting your business on all of these platform. But video is a common element among all. MarketingSherpa’s Quin McGlaughlin has published a video interview with Stephanie Buttermore to help you learn how to improve your social media marketing efforts. McGlaughlin says, “As marketers, attracting new customers means being where they are and speaking their language. With a virtually limitless number of... [...]

When it comes to social media marketing, you have to think of Facebook, Instagram and YouTube. The combined user base of Instagram and YouTube is more than a billion. MarketingSherpa team has published a video ‘Social Media Marketing on YouTube and Instagram’ to help you improve your marketing on these two platforms. MarketingSherpa team says, “We interviewed Stephanie Buttermore, a cancer researcher with a Ph.D. in Cell Biology and Pathology who organically grew her social media fitness following to more than 430,000 subscribers on YouTube and more than 240,000... [...]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains templates and guides to help you turn historical social data into actionable insights. Audit your 2019 social media marketing Which of your social media efforts worked and which didn’t Learn how to set SMART goals for your 2020 social marketing strategy Put... [...]

Quora is a 10-year old platform now and it has more than 300 million monthly users. You can use Quora for reaching your brand’s audience. You can establish your expertise on Quora and create a following. Ahrefs contributor Si Quan Ong has shared an article highlighting four ways you can use Quora to enhance your marketing. Ong says, “Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Quora, and now TikTok. Let’s be honest: one of the biggest challenges facing businesses is figuring out which social channel to actually prioritize. Rather than convince you to be on Quora... [...]

According to a Statista study, the number of total social media users has reached 2.82 billion in 2019. We may expect even more people to use social media sites in the coming year. You need to have a strong strategy to take advantage of different social media platforms for promoting your business. Business 2 Community contributor Tiffany Fowel has shared five ways to build brand awareness using social media. Fowel says, “In this post, we’ll show you simple ways to use social media to help you establish a consistent brand that you can leverage as you connect with your prospects and customers... [...]

Social media channels are playing a pivotal role in today’s marketing activities. With clear goal setting and proper planning you can further improve your online business. Buffer contributor Alfred Lua has published a new podcast episode titled ‘9 Social Media Goals You Can Set for Your Business’ to help you use social media for business growth. Lua says, “The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how... [...]

Getting your content shared on social media is one of the best ways to reach more people. In this process, the first step is to create content that is being liked by your target audience. Blogging Wizard contributor Adam Connell has shared 10 ways to get your content shared on social media platforms. Connell says, “Have you ever wondered how the top bloggers get so many social shares? We’ve all asked the question at some point. And sure, social share counts are a bit of a vanity metric but that’s only part of the story. The real truth is that awesome things happen when you get more shares... [...]