According to a Statista study, the number of total social media users has reached 2.82 billion in 2019. We may expect even more people to use social media sites in the coming year. You need to have a strong strategy to take advantage of different social media platforms for promoting your business. Business 2 Community contributor Tiffany Fowel has shared five ways to build brand awareness using social media. Fowel says, “In this post, we’ll show you simple ways to use social media to help you establish a consistent brand that you can leverage as you connect with your prospects and customers... [...]

Social media channels are playing a pivotal role in today’s marketing activities. With clear goal setting and proper planning you can further improve your online business. Buffer contributor Alfred Lua has published a new podcast episode titled ‘9 Social Media Goals You Can Set for Your Business’ to help you use social media for business growth. Lua says, “The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how... [...]

Getting your content shared on social media is one of the best ways to reach more people. In this process, the first step is to create content that is being liked by your target audience. Blogging Wizard contributor Adam Connell has shared 10 ways to get your content shared on social media platforms. Connell says, “Have you ever wondered how the top bloggers get so many social shares? We’ve all asked the question at some point. And sure, social share counts are a bit of a vanity metric but that’s only part of the story. The real truth is that awesome things happen when you get more shares... [...]

Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is... [...]

It is important to reach out your target audience at the right time. By doing this you are increasing the chances of conversion. To help you publish your social media content at the right time, Blogging Wizard contributor David Hartshorne has published an article highlighting seven useful social media scheduling tools. Hartshorne says, “There are thousands of social media tools which all do things slightly differently, so we’ve narrowed down the field for you. In this post, you’ll find the best social media scheduling tools that can help you save time and publish a balanced mix of content... [...]

Google Analytics platform helps you to track and analyze marketing data from organic traffic to paid results as well as specific pages on your site. AdEspresso team has published a new guide ‘Google Analytics For Social Media: How To Setup, Track, & Measure Your Results’ to help you use Google Analytics for improving your social media marketing. AdEspresso team says, “In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results. It will help you set up your account, install the... [...]

When you think of social media marketing, there are two leading platforms – Facebook and Instagram. With continuously rising number of users, it is always a win-win situation to promote your products here. Search Engine Journal contributor Mansi Dhorda has shared four secrets of Instagram marketing that can empower your e-commerce promotions. Dhorda says, “With around 80% of accounts following a business on Instagram, the platform has become a lucrative marketing tool for businesses, especially new ecommerce brands. Here are a few tips that’ll help new ecommerce stores make the most... [...]

What does it take for a business to attract paying customers? The first priority is establishing trust. It has been shown that positive reviews lead 73% of consumers trust a local business more. As a result of that greater trust, positive reviews made becoming a paying customer more likely. This is as true on the local level as it is for big international corporations. It has been reported that 9 out of 10 consumers read reviews to decide if a business is worth visiting. And those reviews had better be very good. 48% of consumers reported needing at least a four-star rating. The need to demonstrate... [...]

That’s right, a 100% open rate. Many marketers using Facebook Messenger are getting all of their messages opened. Neil Napier says you might well be able to, also. Napier has created Leadmodo, a new piece of software that helps you build leads in Facebook Messenger at no cost. That’s good because in recent months, Messenger has given marketers a significantly higher open and click through rate than email marketing. If done right, it has the possibility of beating email marketing 10 to 1, according to Napier. Who wouldn’t want that kind of improvement in your business? Leadmodo... [...]

Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown together mini-sites. If search engines accredit your site as an authority, it stands to reason that your traffic, and ultimately, your sales, will go up. An important way to be seen as an authority, both by humans and by search engines, is to have other... [...]