The latest post on ‘Mashable’ is titled “The Business of In-App Advertising [VIDEO]”. Lauren Drell says, “In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’ll be running bonus footage throughout the series to provide a deeper look into the startup experience. On Monday, we saw Vungle bring in David Oh as a candidate for a business development position. Above, watch David share his vision for “the great Vungle experiment,”... [...]

The latest post on ‘Mashable’ is titled “Outsourcing? How to Build Great Contractor Relationships”. Nellie Akalp says, “Today, independent contractors are a critical part of small businesses. They fill any number of roles, from social media consultant to web designer. And freelancers often contract particular services out themselves, creating an interconnected network of independent workers”. Outsourcing? How to Build Great Contractor Relationships Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Motorola Under Google: 3 Possible Futures”. Peter Pachal says, “Now that Google has officially and completely swallowed up Motorola Mobility, the question becomes: What now? It’s a good question. When Google announced it was acquiring the company that built the iconic RAZR phone in August last year, it caught many by surprise. Until then, Google seemed to be content to be the chief architect of the Android mobile operating system, leaving hardware manufacturing to, well, hardware manufacturers”. Motorola Under... [...]

The latest post on ‘Mashable’ is titled “Google+ Product Chief: Photos Are Lifeblood of Google+”. Emily Price says, “There’s a good chance that last year around this time you didn’t know about Google+ — which wasn’t even in beta form yet — and “Hanging out” was something you only did in person. But the search engine giant has made big strides with its social network in the past 12 months, so much so that the first-ever Google+ conference is taking place in San Francisco this week for photographers”. Google+ Product Chief: Photos Are Lifeblood... [...]

The latest post on ‘Mashable’ is titled “Ecommerce in China: How the World’s Biggest Market Buys Online”. Lauren Indvik says, “China is poised to become the biggest online marketplace in the world within the next few years, according to multiple estimates. Online retail generated $121 billion in sales in China last year, up 66% from 2010, according to Barclays Capital. The size of China’s ecommerce market is expected to more than tripleover the next three years, with sales reaching $420 billion by 2015. That’s 20% more than what the U.S.’s ecommerce market... [...]

The latest post on ‘Mashable’ is titled “Microsoft Launches So.Cl Network Amid Facebook Hubbub”. Kate Freeman says, “Microsoft’s So.Cl quietly launched out of beta. The social website was tested by a handful of students at select universities since late last year. The site combines search and sharing for research purposes — making students the perfect group for testing the site. It’s similar to Pinterest in that users can create boards. And just like the early days of Facebook, the network is only for college students right now”. Microsoft Launches... [...]

The latest post on ‘Mashable’ is titled “Facebook Has Gone Public in More Ways Than You Might Think”. Alex Fitzpatrick says, “Facebook has just become a publicly traded company — and almost all its privacy settings are being switched to “public,” too, in a trade-off Facebook is making for access to the stock market and potential windfall profits for its biggest shareholders. As a private company, Facebook was free to keep plenty of secrets from the general public. It could hide away, for example, how much money CEO Mark Zuckerberg took home in annual pay”. Facebook... [...]

The latest post on ‘Mashable’ is titled “Mobile Marketing by the Numbers [INFOGRAPHIC]”. Sarah Kessler says, “The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile advertising will be $5.04 billion industry by 2015″. Mobile Marketing by the Numbers [INFOGRAPHIC] Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Facebook IPO: Here’s Why You Shouldn’t Buy Yet”. Joann Pan says, “Everyone’s talking about the Facebook IPO — and for good reason. Facebook is currently valued at around $100 billion, though it made less than $4 billion in revenue last year. Still, if the social network with more than 901 million users plays its cards right, it could be the world’s first $1 trillion company by 2014. The Facebook IPO is slated for Friday. New investors can potentially buy around 421 million shares of Facebook stock at $38 a... [...]

The latest post on ‘Mashable’ is titled “4 Steps to Cultivating Online Trust”. Wendy Lea says, “You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough”. 4 Steps to Cultivating Online Trust Mashable.com  [...]