Social media marketing plays a pivotal role in modern-day business strategies, offering unparalleled opportunities for engagement, brand building, and audience growth. With billions of active users across various platforms, social media provides businesses with direct access to their target demographics, allowing for tailored content delivery and real-time interaction. HubSpot contributor Flori Needle has published a data-backed article on the best times to post on social media in 2024. She says, “According to a survey conducted by CoSchedule of 30,000+ brands, the best times to post on social... [...]

Social media marketing can help brands connect with their audience, build a brand, increase sales, and drive traffic to a website. Content Marketing Institute contributor Jodi Harris has published an article ‘Is Social Media Even Worth It Anymore?’ explaining the contribution of social media in today’s marketing. She says, “Considering the current state of social, it’s a good time to take stock of what your content program stands to gain from this channel. These suggestions will help you decide on which platforms to spend resources (if any) and how to get the most out... [...]

Semrush has published a new Small Business Big Results video ‘Why B2B NEEDS Social Media + Tips for Growth’. The Semrush team says, “Are you a small business owner in a B2B industry looking to expand your reach on social media? This episode of Small Business Big Results provides insight into which social platforms to focus on, how to plan out your content, and goal setting techniques. Brian sits down with Dan Martell, Founder of the SaaS Academy, to discuss a B2B approach to social media, why it’s important, and how to make a splash in a saturated market. Over the course of... [...]

Watch Neil Patel’s latest video ‘The Biggest Lie You’ve Been Told About Social Media’ to find the ways to improve your social media marketing. He says, “We’ve never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe, it’s unprecedented lightning-fast method of exchanging information and misinformation.” Neil Patel’s Blog  [...]

Social media marketing requires your constant involvement to achieve desired results. Fortunately, several tools can help you manage your social media account activities. Search Engine Journal contributor Ashley Segura has published an article featuring 19 tools for managing social media accounts. She says, “Since scheduling posts and analyzing social media insights is now a must for any content strategy, it’s vital to equip yourself with the right tools. So now, let’s break down the top tools for social media management: 1. MeetEdgar MeetEdgar is fun and easy to use. You can pick topics... [...]

Fresh and relevant content can help you score high on social media platforms. Consistency is an important element in this process. Watch Vanessa Lau’s video ‘How to Create Consistent Content on Social Media (100 posts in 30 days!)’ to boost your content creation. She says, “Watch this video to know the step-by-step process on how I create 100 content pieces in 30 days! In this video I shared: How I come up with content ideas fast Tools and Templates I use to plan and organize my content for multiple social media platforms My current step-by-step content creation and distribution... [...]

HubSpot has published a new video ‘How to Start Marketing Your Small Business on Social Media in 2022’ sharing some useful tips on using social media to promote your business. The HubSpot team says, “Make short and long-term gains with these social media strategies designed for small businesses. This video will show you how to use HubSpot’s free social media templates to get the most out of your efforts to drive sales and build your brand while saving time and money.” HubSpot  [...]

Susan B. Zimmerman Enterprise is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022. The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to you. JOIN TO DISCOVER… 11+ money producing activities every business owner should use to make regular sales with social media (without complicated apps or expensive tactics) The crucial decision to make if you want to ensure efforts pay off and... [...]

Effective use of social media platforms can help you achieve better marketing performance. When it comes to content marketing, social media is a proven publishing platform. Content Marketing Institute contributor Ann Gynn has shared the best ways to use social media in content marketing. She says, “More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on the platforms, according to research by Global WebIndex referenced by Smart Insights. Build your brand It’s important to recognize social media as... [...]

Content Marketing Institute is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022. The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to you. JOIN TO DISCOVER… 11+ money producing activities every business owner should use to make regular sales with social media (without complicated apps or expensive tactics) The crucial decision to make if you want to ensure efforts pay off and... [...]