‘Who’s This “We” You Keep Talking About?’ by Tiffany Dow
Tiffany Dow’s latest blog post is titled “Who’s This “We” You Keep Talking About?”. Dow says, “As my guinea pig group is doing its branding challenge, I’ve noticed when I visit a bunch of sites that too many people are pushing a (hold on, let me straighten up my tie and stand taller) “professional persona” by using the word “we” in their marketing materials. “We strive to provide the very best innovative and ….” blah blah blah”. Who’s This “We” You Keep Talking About? Tiffany Dow’s Blog [...]