Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute  [...]

In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement. Digital Marketing Institute contributor Dan Hughes has published an article explaining whether TikTok is becoming a search engine. He says, “A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How TikTok Is Reading Your Mind’ featuring Lidia Infante. The MOZ team says, “Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante!” MOZ  [...]

This is a reminder for the Adweek webinar to be held on February 15, 2023.  Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out: What creator commerce is and what role TikTok plays Predictions for where creator commerce will head in 2023 Implications for social media managers, affiliate marketers and other influencer marketing stakeholders.” How... [...]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll... [...]

TikTok LIVE allows users and creators to interact in real-time. Users 16 years and over can launch LIVEs and users 18 years and over may send and receive gifts during a LIVE. Search Engine Journal contributor Donna Almonte has published ‘How to Go Live on TikTok: A Step-by-Step Guide’. She says, “Before we jump right into it, here are the requirements for TikTok LIVE: Tiktok only allows this feature for accounts with over 1,000 followers. Those with fewer followers can try their luck, but it might not work. Creators must be at least age 16 for legal reasons and can only earn... [...]

Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here. Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys. He says, “TikTok users are 56% more likely to research new brands or products on the platform than on other platforms, even for bigger-ticket purchases like automotive and travel. However, these TikTok-inclusive journeys also see: 65% of users conducting more online research. 57% of users seeking more details on where... [...]

Quality content is at the heart of your marketing initiatives. It helps you capture the attention of your prospects and persuade them to make a purchase. Social Media Examiner has published a new video ‘Easy TikTok Ideas to Spur Endless Content’ to help you make the most of TikTok marketing. The SME team says, “Struggling to come up with TikTok ideas? Wondering how to consistently create content with minimal effort? In this video, expert Giselle Ugarte outlines 5 tips to creating TikTok content when you’re pressed for time. You’ll discover how to make the content creation... [...]

Social Media Examiner has published a new video ‘7 Reasons TikTok is Good for Business and How to Succeed’ featuring Giselle Ugarte. The SME team says, “Has something been keeping your business off TikTok? Wondering if it might be time to join but aren’t sure how to get started? In this video, TikTok expert Giselle Ugarte breaks down why your business needs to be on TikTok and how to do it well (and make money). You’ll learn 7 important facts about the platform that could make it an important part of your marketing strategy. You’ll also discover 5 easy ways to show up on... [...]

Social media platforms play a vital role in the framing and execution of any marketing strategy today. With the right analysis and planning, you can take your marketing to the next level. AdWeek is hosting a webinar ‘Harness the Power of TikTok, Instagram and Twitter Insights: Boost Your Content Strategy’ on Tuesday, February 15, 2021 at 1.00 pm EST. The AdWeek team says, “What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok,... [...]