Social media platforms play a vital role in the framing and execution of any marketing strategy today. With the right analysis and planning, you can take your marketing to the next level.AdWeek is hosting a webinar ‘Harness the Power of TikTok, Instagram and Twitter Insights: Boost Your Content Strategy’ on Tuesday, February 15, 2021 at 1.00 pm EST.The AdWeek team says, “What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok,... [...]

Advertising on TikTok can help you reach a different segment of the social media population.Search Engine Journal contributor Rebekah Dunne has included four TikTok ad best practices, originally shared by TikTok.She says, “TikTok saw the following best practices improve impressions compared to other video ads that didn’t set them.Video Resolution Of At Least 720P83.19% of the platform’s top-performing videos have a minimum of this resolution.Having this as a benchmark means that you could increase impressions by 5.39%Vertical Aspect RatioOf the top-performing videos on TikTok,... [...]