The latest ‘Web Marketing Today’ blog post is titled “Online Testing Most Overlooked Process”. Andy Curry says, “Testing is perhaps the most overlooked process in online marketing. Yet it’s one of the most important things to do. When you’re selling something online, you should never think that your first draft is final draft. In other words, if you create a sales page for a product and you start selling from it, it’s crucial to keep testing variables to see if you can sell more. The first time you sell something established your control page. Any time you test other variables... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using Pinterest for Visual Marketing”. Kunle Campbell says, “The number of images generated on social media is staggering. Between Facebook and Instagram, consumers post nearly 2.5 billion images every week, according to Engadget, the tech blog. While Facebook has revamped its feed to make it more image-oriented, it’s hardly the most visual of social media platforms. That honor goes to Pinterest. Pinterest Basics Pinterest is an image-driven social media platform. You “pin” something interesting — hence the name — and share... [...]

The latest ‘Web Marketing Today’ blog post is titled “Email Spam Traps and How to Avoid Them”. Pamella Neely says, “Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly. Twenty-two percent of opt-in email messages never make it to the inbox according to Return Path’s Email Intelligence Report: Placement Benchmarks 2013. The most chilling part of the 22 percent statistic? It’s rising... [...]

The latest ‘Web Marketing Today’ blog post is titled “Gated vs. Ungated Content”. Pamella Neely says, “Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content. You just reduced your potential downloads by 95 to 98 percent of what they could have been. That’s not a typo. Let’s... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics and Site Search”. Kevin Webster says, “A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website. Many marketers and business owners focus on how people arrived at their lead generation form, or added a product to the shopping cart check out. They pour over search phrases typed into Google or Bing and study which of their Facebook posts and tweets drove the most traffic to their websites. But that’s only part of the story”. Google... [...]

The latest ‘Web Marketing Today’ blog post is titled “5 Easy Email Marketing A/B Tests”. Pamela Neely says, “Testing is one of the secrets to ecommerce success. But if you’re on a deadline or have limited resources, the pressure to get the email message done may outweigh all other concerns. The good news is testing doesn’t have to be hard. There are plenty of simple A/B tests that deliver good results with very little effort. You won’t need an advanced degree in testing methodology or fancy analytics skills. And the best part is the results. These tests have made a major difference... [...]

The latest ‘Web Marketing Today’ blog post is titled “Getting Started with LinkedIn Ads”. Melissa Mackey says, “LinkedIn, the social networking site for business professionals, has more than 250 million members. It is an effective way for professionals to connect with one another. Like most other social networking sites, LinkedIn has an ad platform that enables businesses to tap into its membership. If your business needs to reach other businesses or professionals, it’s worth your while to try LinkedIn ads. Here is a guide to getting started with LinkedIn ads”. Getting Started with... [...]

The latest ‘Web Marketing Today’ blog post is titled “Grids Are Crucial to Good Web Design”. Drew Coffin says, “Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web design. The article helps understand the process of designing with grids. The Basics A grid is a set of lines that position different elements. Good designers tend to establish grids automatically... [...]

The latest ‘Web Marketing Today’ blog post is titled “3 Misconceptions About Web Analytics”. Kevin Webster says, “With web analytics becoming mainstream, many misconceptions and half-truths now exist — from cost, to ease of use, to what it will and won’t do for an organization. Here are three misconceptions about web analytics that small business owners should be aware of. Web Analytics Solutions”. 3 Misconceptions About Web Analytics Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “8 Facebook Post Types for Boosting Engagement”. Kunle Campbell says, “Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook. 1. Quotes People love quotes. They wear them on t-shirts, put them on walls, get them tattooed, put them on”. 8 Facebook Post Types for Boosting Engagement Web Marketing Today  [...]