Matt Hensler says, “The majority of businesses are leveraging social media to engage their existing and potential customer base but many are still – even in 2015 – doing so with blinders on. They are either not measuring their return on investment from the various networks or are not creating engaging social media calendars, not responding to customers or making other social mistakes that will cost a brand engagement and conversion in both the short and long term. For those who need a refresher course on social media best practices, check out the top five below: 1. Post a variety of... [...]

Derek S. says, “Security is one of the top priorities on consumers’ minds today and as they continue to move more of their lives into the digital world, companies must leverage technology that enables them to keep their consumers’ data safe. Distil Networks, a provider of bot detection and mitigation technology, has announced their findings from performing basic bot tests on various sites in conjunction with the Online Trust Alliance’s (OTA) Annual Online Trust Audit“. Bad Bots are Coming for You Website Magazine  [...]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword“. A Quick SEO Guide to Great Content Website Magazine  [...]

Joe Victor Behar says, “Retailers, take note. This is the year to be in e-commerce. So says Bigcommerce, as its research found that e-commerce is one of the fastest growing industries within the retail world. What’s more, Bigcommerce found that there is just as much opportunity for small retail businesses as larger operations. “As recently as 10 years ago, starting an e-commerce business required significant capital, as well as an army of technical, marketing and financial experts to build the necessary infrastructure,” said Eddie Machaalani, co-founder and CEO of Bigcommerce.... [...]

Pete Prestipino says, “If you have been involved with search engine optimization for any significant period of time, you are aware how dramatically different today’s search results pages are when compared to those of a few years ago. Today, for example, Google has over 1 billion knowledge graph entities that can (and often) appear in its search results. The Knowledge Graph wasn’t even a thing a few short years ago, but today, it’s one of the key differentiators of Google’s search experience. During Google’s I/O keynote on Thursday, Aparna Chennapragada, Director... [...]

Mehdi Daoudi says, “One of the overarching challenges for any website management team is delivering exceptional Web experiences to their end users in the face of the vast complexity that is the modern Internet. Between expansive infrastructure needs, reliance on multiple technology providers, an ever-increasing array of third-party tags, and the different challenges presented by various network limitations around the globe, ensuring consistently superior Web performance is a never-ending uphill battle. Fortunately, there are plenty of strategies that organizations can use to combat these... [...]

Pete Prestipino says, “Marin Software, which provides a cross-channel performance advertising platform, and inbound marketing solution HubSpot, announced an integration that will enable marketers to synch their HubSpot landing pages and contact lsits with Perfect Audience – a retargeting platform for retargeting audiences. When advertisers build landing pages and Smart Lists in HubSpot, they will be able to automatically create retargeting audiences by leveraging the Perfect Audience integration. The integration should help companies save time and advertise more effectively as the feature... [...]

Allison Howen says, “Ninety-five percent of consumers consult product reviews before making a purchase, yet less than half of consumers actually contribute to product reviews themselves (Power- Reviews, 2014). This is a problem for e-commerce merchants, as it means product reviews are difficult to come by despite them being valuable assets in converting customers. What’s more, it means merchants must be strategic in their efforts to acquire more product reviews“. 3 Ways to Acquire More Product Reviews Website Magazine  [...]

Amberly Dressler says, “When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent. Many companies, however, don’t know where to start when it comes to enlisting the help of a marketing automation platform. Those already deploying iContact as their email marketing software (or those interested in trying them out) will want to know about its new iContact Pro solution, which is designed to make optimizing email marketing results easier with new campaign management features, including workflow automation, landing pages... [...]

Derel S. says, “Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory. Part of its buy-side optimization platform – ADMAX TRADE, Maxifier’s new solution analyzes campaign data to identify any performance anomalies signifying the likelihood of fraud across multiple levels including placements, sellers and publishers. Advertisers will be able to leverage the new detection solution to generate reports that... [...]