Allison Howen says, “It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself as a necessary communication channel across industries. With businesses typically leveraging Facebook multiple times a day to share updates with their audiences, however, it can be easy for social media managers to get comfortable with their posting routines and overlook many of the social network’s less-talked-about features”. 10 Facebook Business Page Features You Should Be Using Website Magazine  [...]

Corey Barnett says, “It’s perfectly natural as a business owner to want your business first in Google. After all, it’s the most visited website in the U.S. and the top destination for finding a product or service. As a result, search engines are the largest source of traffic to websites in most industries. Since Google owns more than 75 percent of the search market share, ranking first in its results pages can snag a significant percentage of surfers. Many businesses consider this the ultimate goal of SEO. Surprisingly there are downsides to ranking first in Google, with the most... [...]

Derek S. says, “Marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible. To help marketers in this quest Twitter has unveiled two new conversion tracking features called transaction values and key conversion tags. Through the new transaction values feature, marketers are able to view sales (e.g. conversion value) that are driven by their Promoted Tweet campaigns. The analytic information derived from the new feature is aggregated and reported back to marketers in their Twitter Ads analytics dashboard.... [...]

Derek S. says, “To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs) are able to have additional text that automatically displays in search ads. The additional text “highlights industry-specific, structured information about your products and services.” In other words, dynamic search snippets help to give users more relevant information about a website before they click on its ad. At this time, the new feature... [...]

Allison Howen says, “Online retailers tend to put a lot of resources into customer acquisition initiatives because driving traffic to your website is half of the conversion battle. In order to capitalize on acquisition efforts, however, retailers must ensure that their e-commerce site is easy to navigate and provides an engaging experience that encourages customers to complete their purchases. Fortunately, there are many ways that retailers can optimize their websites for conversions, including the five strategies outlined below: 1. Offer better customer service. It is pretty common for... [...]

Pete Prestipino says, “Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that—with some industry-specific exceptions—emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers”. Less is More? Optimizing Email for CTR Website... [...]

Allison Howen says, “Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data. Web presence analytics software provider gShift, for instance, has introduced new custom dashboards and reporting to help marketers better visualize data associated with Web presence performance in both search and social. In fact, custom dashboards enable marketers to select and display the data required to make actionable decisions and track progress. In addition, gShift is introducing... [...]

Derek S. says, “As marketers look to engage with more consumers than ever before they must have a powerful platform that enables them to not only reach new consumers but connect with them as well. Autopilot, a cloud-based software company, has unveiled a new multi-channel marketing platform. The new platform delivers a variety of features to marketers to help them better communicate with their consumers and optimize their processes through automation. The Autopilot platform includes features such as a drag-and-drop interface, the ability to create personalized emails as well as actionable... [...]

Drew Hendricks says, “As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it’s important for businesses to create a responsive website that meets the needs of its consumers through a page that can be displayed fully and comfortably no matter what screen size is accessing it. By making your website responsive, you make your business’s information more convenient and therefore more accessible to anyone searching for it. What Is Responsive? Responsive means that a website naturally adjusts to... [...]

Derek S. says, “With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization, Google has recently announced that it is making a few notable changes to its all-important search engine results pages (SERPs). The first change Google is making is that it is increasing the importance of mobile-friendliness as a ranking signal. This change, starting on April 21, will affect mobile searches in all languages around... [...]