The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”. Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales. Here’s how to achieve similar returns on your own automated marketing efforts. 1. Targeting In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains that need resolution. Their... [...]

The latest ‘Econsultancy’ blog post is titled “A/B testing: software recommendations from four ecommerce experts”. David Moth says, “In the past few months I’ve rounded up a number of case studies which show the benefit of A/B testing for web optimisation. However it’s been pointed out to me that I’ve neglected to mention how site owners should go about setting up an A/B test in the first place. So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients“. A/B... [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]

The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”. Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s. The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn. Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking... [...]

The latest ‘Econsultancy’ blog post is titled “2030: have email and social destroyed the art of letter writing?”. Ben Davis says, “Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy. You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives? Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected... [...]

The latest ‘Econsultancy’ blog post is titled “Bloggers and PRs: the 10 commandments”. Ben Davis says, “Monday next week I’m to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto. The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts. However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus... [...]

The latest ‘Econsultancy’ blog post is titled “42% of online adults in the USA use two or more social networks”. Christopher Ratcliff says, “Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms.  These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults. Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a... [...]

The latest ‘Econsultancy’ blog post is titled “How Facebook news feed changes will affect your brand”. Christopher Ratcliff says, “Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already. In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that user’s engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence. In a press release from December, Facebook urges marketers tobuy ads instead of merely relying... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing: what makes people unsubscribe?”. Matt Owen says, “The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead. But what kinds of emails avoid the annual cull? Email app ‘Unroll.me’ recently published a revealing list of popularunsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming“. Email marketing: what makes people unsubscribe? ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “2014 predictions from the New York tech community”. Jacob Ajwani says, “2013 turned out to be a monumental year for ecommerce. Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets. Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy traditionally dominated by finance and real estate, tech has become New York City’s second largest sector, cementing its... [...]