TikTok provides marketers with a level playing field when it comes to online reach and engagement. Its algorithm allows you to promote your business using video content. Search Engine Journal contributor Ilya Cherepakhin has published an article highlighting eight TikTok power features and benefits for digital marketers. He says, “Read on for eight compelling reasons and ad features that will give you the confidence to pursue TikTok or to double down, if you are already live on TikTok. 1. TikTok’s Superior User Engagement While many tout TikTok’s fast-growing user base, it is the high... [...]
Archive for the 'TikTok Marketing' Category
Advertising on TikTok can help you reach a different segment of the social media population. Search Engine Journal contributor Rebekah Dunne has included four TikTok ad best practices, originally shared by TikTok. She says, “TikTok saw the following best practices improve impressions compared to other video ads that didn’t set them. Video Resolution Of At Least 720P 83.19% of the platform’s top-performing videos have a minimum of this resolution. Having this as a benchmark means that you could increase impressions by 5.39% Vertical Aspect Ratio Of the top-performing videos on TikTok,... [...]
TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user”. TikTok’s ‘Lead Generation Ads’ Press Release [...]
Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. Brent Csutoras says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend... [...]
Social Media Examiner has published a new video ‘How to Use TikTok to Grow Your Other Social Channels’ featuring Keenya Kelly. The SME team says, “Are you growing a following on TikTok? Wondering how TikTok can help you grow all your social channels? TikTok expert Keenya Kelly explains how to use TikTok to grow your following on Instagram and YouTube. Discover tips to promote other social media profiles on TikTok, and deliver calls to action that prompt people to find you on your other social profiles. You’ll also find out how to use TikTok to grow your email list”. Social... [...]
Social Media Examiner has published a new video ‘TikTok Content: Creating Videos the Algorithm Loves’ to help marketers create attractive TikTok video content. The SME team says, “Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? Video expert Matt Johnston shares how to optimize your videos to achieve mass organic exposure on TikTok. Discover the five signals TikTok uses to assess your videos and how to use those same signals to identify content you can model on again and again. You’ll also learn how to optimize the structure of your... [...]
Social Media Examiner has published a new video ‘TikTok Live: How to Livestream Your Way to More Business’ featuring Keenya Kelly. The SME team says, “Want to generate more sales from TikTok? Wondering how going live on TikTok can help? TikTok expert Keenya Kelly shares how to grow your business with TikTok Live. Discover a 5-step scripting structure to plan your TikTok Live broadcasts. You’ll also learn how to manage questions from viewers and when to deliver your call to action. Finally, find tips for planning a livestream content calendar that supports your business goals... [...]
Social Media Examiner has published a new video ‘TikTok Creator Portal, e-Payments, TikTok Q&A, and More’ featuring Michael Stelzner and TikTok expert, Keenya Kelly. Watch the video. Social Media Examiner [...]
Social Media Examiner has published a new podcast episode ‘TikTok Content Marketing: How to Grow Your Business With TikTok’ featuring Keenya Kelly. Michael Stelzner says, “Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She’s the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast. You’ll discover four... [...]
On any social media platform, what you need is more and more followers. With the right sets, of tactics, you can continue to increase your followers. In his latest blog post, Jeff Bullas has highlighted the seven best TikTok follower generators of 2020. He says, “When it comes to investing money in a follower generator, only trusted sites make it to this list. These sites either fully manage your account or automate TikTok actions safely, generating you long term followers and building trust in your account. #1. TokGrowth TokGrowth is at the top of the list to get you, real TikTok followers,... [...]