TokTok continues to grow as another social media giant. With more than 1 billion monthly active users, it has created a new marketing opportunity for businesses. Search Engine Journal contributor Miranda Miller has shared 40+ TikTok statistics that digital marketers need to know. She says, “Here are a few interesting things we know about who TikTok users are and what they want: 64% of global users say they can be their true selves on TikTok. 53% of users worldwide say they trust others to be their real selves on TikTok. 56% of TikTok users say they post videos on the platform that they... [...]
Archive for the 'TikTok Marketing' Category
Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here. Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys. He says, “TikTok users are 56% more likely to research new brands or products on the platform than on other platforms, even for bigger-ticket purchases like automotive and travel. However, these TikTok-inclusive journeys also see: 65% of users conducting more online research. 57% of users seeking more details on where... [...]
With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]
Social media platforms work best when it comes to promoting your products and services. With rising number of users, TikTok brings a great marketing opportunity for everyone. Smartly has published a new e-book ‘Don’t Make Ads, Make TikToks’. The Smartly team says, “With the heightened competition and changes in consumer behavior, executing a multi-platform social strategy has become even more critical. And as 92% of consumers say they follow a brand or make a purchase after watching a TikTok, it’s clear TikTok has become a powerful player in how to engage with... [...]
With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Thursday, June 16, 2022, at 2.00 pm ET. The SMT team says, “Tune in to hear from Brittany Harris and Justine Fudali from the Khoros Strategic Services team and Elizabeth Solomon from Fleishman Hillard to get the answers to those questions, as well as learn more about: Current TikTok trends and how... [...]
HubSpot has published a new video ‘TikTok vs YouTube: Which Is Better for Business?’ comparing TikTok and YouTube for business. The HubSpot team says, “TikTok vs YouTube… which one should you be using for your business? In this video we’re talking all about the similarities and differences between the two platforms when it comes to business. This video will help you decide which one is a better fit for you to start with! Make sure you’re subscribed for more weekly marketing content.” HubSpot [...]
TikTok has more than 732 million monthly active users. It continues to feature fresh content from creators. It’s important to ensure that your videos stand out from the crowd if you want to get more views. Blogging Wizard’s Nicola Bleu has shared 13 proven strategies to get more video views on TikTok. She says, “In this article, you will find 13 effective strategies for getting more views on TikTok. We’re sharing everything from tips and best practices to little-known algorithm hacks.Ready? Let’s get started: 1. Be the first to comment on new videos from TikTok influencers in... [...]
Voices of Search has published a new podcast episode ‘TikTok for SEO’ featuring Austin Armstrong, Co-founder & CEO at Socialty Pro. Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media’s relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. In this podcast episode, Austin talks about TikTok for SEO. TikTok for SEO Voices of Search [...]
With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. While some brands have been hesitant to get in the game out of fear of misfiring, the key to success on this distinctive platform is understanding how content and influencers drive engagement and impact consumer behavior. Adweek is hosting a webinar ‘Unlock the Power of TikTok: Boost Your Social Strategy With 800 Million Active Users’ on Tuesday, May 10, 2022, at 1.00 pm EDT. The Banzai team says, “Learn how to measure your competitive share of voice, engage... [...]
With quality and creative video content, you can use TikTok to reach millions of people online. Search Engine Journal contributor Jason Zotara has published an article highlighting 10 TikTok marketing tips and best practices. He says, “Read on for tips and tricks that will help you create a successful TikTok marketing campaign. 1. Take Advantage Of Existing Trends TikTok’s algorithm prioritizes content based on popularity and the number of views. Therefore, marketing teams should utilize trending hashtags and memes to create relevant content appealing to their target audience. Unlike... [...]