Using TikTok in marketing can help brands reach a younger, highly engaged audience through creative and viral short-form videos. Leveraging trending challenges and influencer partnerships on TikTok can significantly boost brand awareness and engagement. HubSpot contributor Erin Rodrigue has published an article featuring 13 best TikTok tips and tricks to use in 2024. She says, “To find out what type of organic content works well on the platform, I asked some marketers for their best tips for making great TikTok videos. Focus on the hook. If there’s one thing marketers can agree on, it’s... [...]
Archive for the 'TikTok Marketing' Category
TikTok SEO involves optimizing your content with strategic keywords, hashtags, and trends to enhance discoverability and reach. Effective TikTok SEO can increase your visibility on the platform’s For You Page, attracting a larger audience and driving engagement. Cyberclick has published a new video ‘TikTok SEO Tips – How To Rank Videos on Search & Get Views’. The Cyberclick team says, In this video we’ll guide you through optimizing your content for TikTok SEO, explain the workings of TikTok’s search algorithm, demonstrate effective hashtag usage, and most... [...]
Growing a TikTok audience is crucial for expanding brand reach and engaging with a younger, highly active demographic. It boosts visibility, driving potential conversions and fostering community engagement. Is this conversation helpful so far? The latest ‘Masters in Marketing’ video is titled ‘How I Built my TikTok to 100k Followers’. The MiM team says, “Ready to crack the TikTok code and skyrocket your follower count? In this video, I’m spilling all the secrets to how I organically grew... [...]
TikTok offers agencies a dynamic platform to create viral marketing campaigns, leveraging its vast user base and powerful algorithm to reach targeted audiences effectively. It also provides rich analytics and creative tools, enabling agencies to track performance and fine-tune their strategies for maximum impact. Content Marketing Institute is hosting a webinar ‘Unlocking the Power of TikTok for Agencies’ on Tuesday, June 18, 2024, at 1.30 pm EDT. The CMI team says, “Join us for an interactive session where we will: Explore why TikTok should be a cornerstone of your clients’... [...]
TikTok marketing is a dynamic avenue for brands to engage with younger audiences through short, creative videos, fostering authenticity and virality. Leveraging trends and user-generated content, it provides a unique platform to showcase products, drive brand awareness, and spark meaningful conversations. Search Engine Journal contributor Shelly Walsh has published an article featuring 2024 TikTok trends you should know about. She says, “TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. TikTok is great at constantly creating new... [...]
According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out: How to optimize your TikTok campaigns using location-based key performance indicators... [...]
In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement. Digital Marketing Institute contributor Dan Hughes has published an article explaining whether TikTok is becoming a search engine. He says, “A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube,... [...]
In 2024, TikTok continues to be a powerhouse for marketing, leveraging its algorithmic prowess to reach niche audiences with tailored content. Brands increasingly invest in creative and engaging TikTok campaigns to capitalize on its growing user base and cultural influence. Content Marketing Institute has published a new video ‘Is TikTok’s Time Up?’ featuring Robert Rose. The CMI team says, “The potential ban of TikTok in the U.S. is causing panic among the platform’s passionate fan base and sending marketers into a tailspin. Everyone’s clocking their concerns, but are they... [...]
TikTok Shop provides a seamless platform for creators to showcase and sell their products directly to their engaged audience. With features like in-app checkout and shoppable videos, it revolutionizes the e-commerce experience, fostering a vibrant marketplace within the TikTok ecosystem. HubSpot has published a new video ‘How To Set Up a TikTok Shop For Your Business’. The HubSpot team says, “TikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk... [...]
HubSpot has published ‘How to Get Verified on TikTok: A Step-by-Step Guide‘. Erica Santiago says, “At its core, TikTok verification means that the account is verified to belong to the person or brand it represents. You’ve probably noticed that your favorite brands, musicians, creators, and public figures sport a blue checkmark next to their username. The checkmark means it’s their actual account, and you are following the right person. Why is TikTok verification important? Let‘s be honest: It’s a bit of a status symbol. Being verified on TikTok lets your followers... [...]