TikTok marketing is the process of using TikTok to promote a brand, product, or service. With short video clips, this format has created a revolution in marketing. HubSpot has published a new video ‘TikTok Marketing Secrets from e.l.f Cosmetics Success’. The HubSpot team says, “Today we unravel the remarkable ascent of e.l.f Cosmetics, a beauty brand that soared from a quirky observation to Gen Z’s top pick in no time. This video dissects e.l.f ‘s ingenious strategies and offers practical insights that any business, regardless of size, can leverage.... [...]
Archive for the 'TikTok Marketing' Category
HubSpot has published ‘How to Use TikTok: A Step-by-Step Guide‘ featuring useful information on how to start using TikTok for your needs. Pamela Bump says, “Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now add to the mix a staggering 1.4 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – how can you get started? Here are a few steps — with photos — to walk you through setting up your profile,... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘How TikTok Is Reading Your Mind’ featuring Lidia Infante. The MOZ team says, “Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante!” MOZ [...]
Quality content is the most essential element that powers your social media marketing. You can achieve the desired ROI by publishing the content your audience is looking for. Digital Marketing Institute contributor Pádraig Hanratty has published an article on creating quality content for TikTok. Hanratty says, “New brands entering the market are likely to gravitate towards TikTok. There’s a real opportunity for new brands to succeed on the fastest-growing social media platform with 3 billion downloads and revenue of $4.6 billion in 2021, a 142 percent increase year-on-year, according to the... [...]
TikTok is a popular social network with the younger generations. By creating content relevant to them, you can continue to improve your marketing performance. Digital Marketing Institute contributor Pádraig Hanratty has published an article featuring 10 ways to create great TikTok content. She says, “So you see the value in TikTok and want to establish your brand on the platform? Here are our top ten tips to get your content seen on TikTok: 1. Create quality content that will grow organically TikTok offers brands a great opportunity for organic growth. TikTok jumps on trends, and brands... [...]
Digital Marketing Depot has published a new report ‘Driving TikTok ad effectiveness’ featuring advice on improving your marketing performance with TikTok. The DMD team says, “If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users worldwide and 113M in the U.S, TikTok has become essential for marketers. In their latest report, “Driving TikTok ad effectiveness”, DISQO used their CX platform to understand how consumers engage with brands on TikTok and how their ads impact buying behaviors. Download the report to learn how... [...]
Hootsuite has published an expert video called ‘Hootsuite’s TikTok Content Strategy’ featuring Eileen Kwok. The Hootsuite team says, “Join us as we sit down and chat with Hootsuite’s Social Marketing Coordinator as she discusses everything TikTok.” Hootsuite [...]
Advertising on TikTok can help you reach a wider social media audience and promote your business. Watch Social Media Examiner’s latest episode of the Social Media Marketing podcast ‘TikTok Ad Creative That Delivers Results’ to improve your TikTok ads. Social Media Examiner [...]
This is a reminder for the Adweek webinar to be held on February 15, 2023. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out: What creator commerce is and what role TikTok plays Predictions for where creator commerce will head in 2023 Implications for social media managers, affiliate marketers and other influencer marketing stakeholders.” How... [...]
As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll... [...]