James Hopkins says, “The best responsive designs come with good, considered typography. As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic. Be responsive, accessible and different When someone uses the term ‘accessibility’ in the context of web development, they’ll likely be referring to the practice of ensuring that users who require assistive technologies are able to use your website. However, the topic of accessibility is far wider ranging than the aforementioned scope. Rather, it is ensuring that anyone... [...]

Chuck Kohn says, “As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin — otherwise known as changes to the layout, visual appearance, and/or other elements — can help you preserve the aspects of your website that are still relevant, while expanding on or updating those that are not. Like any design process, re-skinning can be time-consuming, and a successful result depends on strategic implementation. If you are deciding whether or not to re-skin... [...]

Barry Levine says, “Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page any more. The real action, they’ll say, is from “side door” visits directly to a specific story, via a link shared by social media, texting, email, or from a topic-centered search. This “death of the home page” wave became an accepted wisdom after mid-2014, when a leaked chart from The New York Times showed the steep plunge in that iconic newspaper’s home page visitors. But volume alone is only the tip of the... [...]

Judy Carter says, “Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does — use stories to sell your products and services. Related: The 5 Elements of Storytelling Every Entrepreneur Needs to Know This makes sense: At some point, you’ve probably gone to a meeting featuring a PowerPoint presentation with charts and graphs . . . and wanted to poke your eyes out with a pencil. The reason: Stories, not data, are what inspire people. Stories, not bullet points, create customer loyalty, build social media platforms and increase... [...]

Lindsay Kolowich says, “They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too. Enter the rise of microsites. Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn’t to say they won’t make you want to poke around for a while, though. In fact,... [...]

Samantha Cooney says, “A simple site bug or your search bar could be costing your thousands when it comes to sales. Qubit, which announced it had raised $40 million in Series C funds on Monday, released a report on Wednesday that details the most common complaints with e-commerce sites. The data was compiled from customer feedback on over 400 sites. The company previously conducted the study in 2011 and 2013. For the first year, product range — what products a site offers — overtook price as the biggest concern. “It’s so in line with the expectation economy. What we’re seeing... [...]

Rustam Singh says, “The official website of your website is the first impression everyone will see of your brand, start-up and idea. Whether the customer/client will stick with the goods or services you are selling would be determined within a few minutes. The homepage alone determines if the user will click further and probe the website and your idea in detail or wander into the abyss of distractions across the web. It’s a greeting and informative platform. But regardless of the size of your operations and start-up in general, customers/clients will be moved on the basis of your website... [...]

Matt Mansfield says, “In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do. Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them into a lead and eventually into a sale. You can’t afford to turn your visitors away and yet that’s exactly what you’ll do if you haven’t set up a custom 404 page for your website. What is a Custom 404 Page? In tech-speak, 404 is the error number returned when a visitor... [...]

Jonha Richman says, “The growth of the ecommerce industry has been very rapid over the past few years. Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight for the attention of customers. This makes the design of your ecommerce site a very crucial factor for success. It is something that has become very delicate and requires special attention, so you can achieve the best result. From catching the attention of a potential customer,... [...]

Jonathan Long says, “You are attracting website visitors through social media marketing, email marketing, search engine optimization and pay-per-click marketing. Your traffic is highly targeted; and let’s assume you are selling the exact product or service that your visitors want. You also have the lowest price online, yet you still aren’t converting sales. So, what’s the problem? Sometimes a simple website problem will drastically hinder your sales. Here are four reasons why your website might not be converting as well as you would like. 1. Your website provides a horrible mobile... [...]