Ben Jacobson says, “When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. For B2B buyers to be open to engaging with you,... [...]

Lindsay Kolowich says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s right — unfortunately, a lot of people still judge a book by its cover. What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well.... [...]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success. But, isn’t this a job for experts? Yes, it is. But fortunately for the rest of us, experts can capture their knowledge in software that can act as a portable expert. If done well, tuning software can look into the “behind the scenes”... [...]

A moving “ticker tape” style message, scrolling across your home page; what a way to attract people’s attention to something important. Ken Reno has a new WordPress plugin, ScrollTabs WordPress Plugin, that will do just that. In fact, it will add a scrolling message, not just to WordPress sites, but also to HTML pages And not only do you get the right to use this feature on your own sites. You also can sell the plugin.. You can even sell the right to sell the plugin. For less than $10, you can use it yourself on all your sites. And you can earn money from your subscribers by... [...]

Moosa Hemani says, “An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product. Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic. In this post, I’ll discuss the elements that make a product page captivating for visitors. I’ll discuss in detail the things you should consider doing on... [...]

Carly Stec says, “Scope creep: These two words strike fear in any agency team working on a website redesign. Scope creep not only leads to reduced profit margins and delayed launches, but also unhappy clients and employees. So how do agencies successfully protect against scope creep when redesigning client websites? Here are seven proven methods for keeping project delivery on time and under budget. 7 Ways to Prevent Scope Creep 1) Work to prevent scope creep from the beginning. Protecting against scope creep on web design projects starts in the sales process where it’s critical for the... [...]

Lindsay Kolowich says, “One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol’ bad reputation.... [...]

Erik Devaney says, “Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified. To help you better understand what today’s emerging web design trends are and where you should be focusing your... [...]

Aaron Orendorff says, “Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?” Easy … people are frustrated. Not just “content marketing” people, but small business CEOs, B2B operations managers, consultants, nonprofit leaders, and (yes) pest management professionals. Joe’s solution? Brands need a content tilt – “that area of little to no competition... [...]

Ken Bowen says, “With winter firmly in our rearview mirrors, spring is officially here. Daylight savings time is upon us. March Madness is in full swing. And baseball’s opening day will have taken place by the time you’ve read this (Go Cubs!). What better time then than to do a little spring cleaning of our webpages? Don’t worry, at MarketingExperiments, we’ve got you covered. For more than a decade, we’ve been hosting Web clinics to help you — the marketer — maximize the effectiveness of your collateral. And, as we’ve seen again and again throughout the years, it’s often... [...]