Carly Stec says, “When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right? And people do notice how long a page takes to load. According to Akamai, a delay beyond two seconds can cause viewers to abandon a page — and for every additional second after that, the abandonment rate increases by 5.8%. Not to mention, Google had admitted to using site speed in web search ranking, as faster sites tend to create happier users. If that’s not enough to make you reconsider the size of... [...]

Gregg Crystal says, “The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. So what’s the biggest factor contributing to your page speed? Size. It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data“. 5... [...]

Jordan Kretchmer says, “If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels. After all, it’s the number one place consumers go to learn more about your brand and product offerings — and the longer you can get them to stick around, the more loyal they (and their wallets) become. But inviting people to your website is... [...]

Éadaoin Murphy says, “Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we’re excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized... [...]

Verónica Maria Jarski says, “Is your website stuck in the past or in need an update? Here’s a look at some basics of a winning website, according to an Add People infographic. A responsive design is a must in today’s smartphone-happy world. “A responsive website design will respond or adjust to the screen size of various different devices,” explains Add People. The logo, font, and colors on your website need to be on brand. “A website having a consistent look and feel in terms of logos, fonts, colors,and language will create trust among website visitors and... [...]

Christine Magee says, “DIY website creator Wix wants to make starting a career in web design as easy as it’s made building your own site. Today, the company is launching WixEd, a free online education program that teaches Wix users everything they need to know to launch their own website design business. The course consists of three parts: Wix Webmaster, which teaches web design with the tools Wix provides, and two business and marketing classes that cover all aspects of running a small business with intros to SEO, e-commerce, accounting, and photography. A group of Wix instructors... [...]

Liam Curley says, “There are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with any research or evidence. Is this recommendation outdated? With every passing year, Google gets better at reading and setting geo signals. By introducing hreflang and improving Google Webmaster Tools (recently rebranded as Google Search Console) with regards to setting target countries, it’s so much easier to get geo signals right than... [...]

Ben Stroud says, “So you’ve just relaunched your website and everything’s looking good from a tech point-of-view.  You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform. But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month. Does this mean it wasn’t worth it? Let’s take it back a step and first look at why you made those changes in the first place… Most changes made to an established website are iterative, they’re ideal... [...]

Thomas Stern says, “When was the last time you viewed your website as one of your visitors? Sure, you probably look at your website constantly, but how often do you go page by page and experience your site from the mindset of a consumer? There may be overlooked or hidden issues that disrupt how your customers engage with your website. Analyzing the user journey may uncover why your website isn’t converting like it should. Test your website frequently to help improve content, uncover site errors and develop an engaging user-experience that drives action“. THE UX Checklist: Does Your... [...]

Rainmaker team says, “Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly. When you’ve got your website colors working right, your brand will look polished, professional, and cohesive. But if you don’t get your colors right — or you simply use too much color, your website can end up looking like a carnival. Which is perfect … if you sell carnival supplies. But not for the rest of us!“. Website Colors: How to Choose and Use Them ‘Copyblogger’ Blog  [...]