Rainmaker team says, “Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth! There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest of your website. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on creating buttons that work“. Button Boost: How to Label and Design High-Converting Buttons ‘Copyblogger’... [...]

Erik Devaney says, “The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web. On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog, some of the websites most-affected by Google’s mobile-friendly update include reddit, NBC Sports,... [...]

Kristine Schachinger says, “Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with a seemingly endless stream of content. (In some cases, websites will employ a “hybrid” version that displays a “load more” button once the bottom of the page is reached.) Some well-known sites that employ infinite scroll are Twitter, Facebook and Google Image Search. Why do sites use infinite scroll? The idea is that it is better to automatically load in new content when a page reaches the end... [...]

Billy Hoffman says, “Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good. With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Lest we forget, Google has mentioned on multiple occasions that website performance is also a factor in search ranking, first in 2010 for desktop sites and again in2013 for mobile sites. In this post I’m going to cover a few high-level best practices to keep in mind during your mobile... [...]

Chris Getman says, “So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. That’s a problem because as a business, you want the... [...]

Lindsay Kolowich says, “Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day. Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels. That means higher rankings in search, more earned traffic from social platforms, more links and shares, and opportunities to build... [...]

Entrepreneur team says, “A good website design and a strategy for attracting visitors takes you three-quarters of the way to success. The final step is getting people to try your offerings and to come back for more. The best way to do that is to treat each customer as unique. Fortunately, the web lends itself to the kind of personalization that’s relatively easy and inexpensive for even the smallest business. With a little effort, you can address each site visitor’s needs effectively. Combined with offline strategic work—such as hitting customers every other week with a free newsletter... [...]

Christopher Ratcliff says, “It’s becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element. The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website. Here are 10 examples, each providing a slightly different take on the trend. For more design trends from the blog, check out our mega round-up 17 top web design trends of 2015”. 10 sneaky examples of hidden website menus ‘Econsultancy’... [...]

Ben Austin says, “For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors. This could be your About Us page if you show it the care and attention it deserves. The good news is your about page doesn’t require several hundred pounds of vegetation on a daily basis, nor is there any real need for expensive antique... [...]

Kristen Dunleavy says, “In July of 2014 alone, Shane and Jocelyn Sams made over $140,000. Let that sink in for a minute. The couple isn’t printing money or selling baby unicorns. They’re simply online marketers who know a thing or two about connecting with an audience, something they teach on their website Flipped Lifestyle. But they weren’t always experts. The Challenge Once upon a time, the Sams were two entrepreneurs with a common problem: folks loved Shane’s network for football coaches and Jocelyn’s resources for school librarians, but people weren’t sticking around on either... [...]