Stefanie Flaxman says, “I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal for a piece of content, it puts me a little on edge. Viral content may feed your ego, but it doesn’t necessarily feed your business. Business success without “going viral” I understand it’s frustrating if no one knows about your products or services.... [...]

Sonia Simone says, “On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post. On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email... [...]

Brian Clark says, “Two weeks ago, my side project Further had one of its highest traffic days ever. If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel. So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to other websites. Was it a significant social share from a relevant influencer? Did I spend a fortune on a pay-per-click advertising campaign? Had I caught a link in another... [...]

Aaron Orendorff says, “With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living. Nonsense. On August 17th of 2016, Arthur Tubman and the team at Monday Monday Network did the impossible. Within the first 45 days of launch, their site attracted just under 9 million visitors and today their daily average visitor count clocks in over 600k. The question is: How? Answer: By adopting a them-first approach before pushing go on a... [...]

Derek Newton says, “As consumers, we are overwhelmed with choice when it comes to satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost everything we could want; delivered right to your front door. The popularity of online shopping only continues to grow as brick and mortar retailers take their businesses online. The challenge for these growing small businesses? Figuring out how to boost business and increase web traffic without burning through your entire budget. Gone are the days when an SEO strategy alone would drive traffic to your website. In today’s digital... [...]

Marcus Miller says, “When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We are told to “make sure other sites link to yours” while at the same time “avoiding link building as it can do more harm than good.” So, what’s a small business to do? In this article, I am going to take a quick look at... [...]

Social marketing is (rightly) proclaimed as one of the most important tools an online marketer has. But for it to be helpful to you, you will need to build your audience and build their loyalty you, so that what you post on social media is read and accepted by people in your niche market. If people are eager to see your latest content and read it from top to bottom, then they are ripe for sales offers present to them. It is far better to have a small audience that’s going to take action when you promote than to have a large, but unresponsive, audience. You need a systematic approach to finding... [...]

Discover a proven new method for creating traffic to your offers, one that you have not seen in any other training. James Renouf & Jeremy Kennedy just released training about a new method for getting traffic that lets your offer get in front of millions of people. This is not a reworking of something you already know. This method uses an extremely targeted and fast acting traffic source that can be utilized for ANY niche. They call their traffic method Traffikar. This method supplies extremely targeted traffic for your offer and, at the same time, the authors report that the traffic is highly... [...]

Emma Koehn says, “Global social media engagement grew 21% over the past year and businesses can now pitch to an audience of 2.8 billion people through social media. Social media management platform HootSuite and digital consultancy We are Social released their Digital 2017 report this week, finding that social media penetration in Australia jumped 14% in the past 12 months and 16 million Australians are now engaged on at least one social platform. Engagement on mobile is growing at a faster pace across the rest of the Asia Pacific, with a 25% increase in active social media users, or... [...]

Diana Huff says, “Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining how to increase website traffic. In addition to looking at your own traffic, you can use tools that tell you how much traffic your competitors are getting. When small business owners see this information, they get concerned because generally, the traffic numbers are sometimes very high — or at... [...]