Matt Lawson says, “Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, and while a lot of progress has been made in regard to measuring online-to-offline behavior, it’s still crucial to turn that data into action. In the past, I’ve gone under the hood of how Google measures store visits, and now I want to talk about what you should do with... [...]

Dianna Huff says, “Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining how to increase website traffic. In addition to looking at your own traffic, you can use tools that tell you how much traffic your competitors are getting. When small business owners see this information, they get concerned because generally, the traffic numbers are sometimes very high — or at... [...]

Jo Cameron says, “Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up! Are you within striking distance of traffic-bumping SERP features? The content on your freakin’ awesome site better be targeting the intent of the searcher. People of the world want different types of content depending on what... [...]

Samantha Smith says, “As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing’s future. It’s the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer’s journey. But I also see the many pros of relevant paid traffic efforts that lead visitors to high-quality content. Such advertising can be an undeniably successful part of a marketing strategy. Paid traffic isn’t about clickbait or spammy links. It can be a healthy method of reaching a new... [...]

Rebecca Pollard says, “When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement. But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list. So what are some ways you can drive traffic to your website without breaking the bank? In this post, I’ll share six tactics... [...]

Christina Baldassarre says, “Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a podcast during the past month. This comes from a research conducted by Edison Research. As a result, there has been a 5 percent increase of podcast listeners within the past year. Since then, many media companies and digital startups have been investing in podcasting. A podcast channel is a great way to build up your network. It helps increase visibility, credibility and respect for you in the industry you’re... [...]

Sonia Simone says, ““Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of quality” that search engines use to rank good content The keys to making content more shareable Connecting your content with someone else’s audience Why I’m not a fan of purging non-buyers from your email list”. Getting More Traffic, Links,... [...]

Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So which... [...]

Gregory Kennedy says, “Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to... [...]

Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]