Karissa Bell says, “Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front. At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo’s Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search. SEE ALSO: Yahoo prowls for mobile developers The star of the suite is Flurry, the mobile analytics platform that Yahoo acquired last year. More than 200,000 developers use Flurry, but the suite also leverages Yahoo’s native advertising and... [...]

Thiago Guimaraes says, “The demographics of who’s on what social network are shifting – older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. In a report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting. Purchase the full report >> Here are a few of the key takeaways from the BI Intelligence report: Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according... [...]

Kara Swisher says, “Immediately after Yahoo finally said it was going to do what everyone knew it was going to do — announce plans to spin off its remaining 15 percent stake in Alibaba, worth $39 billion — the speculation that Yahoo would become a takeover target began. “After Alibaba Spinoff, Yahoo May Become a Takeover Target” read the headline in the New York Times just today, summarizing the breathless chatter on Wall Street. “When the spinoff is complete,” said the Times, “Yahoo may be more likely to become the hunted rather than the hunter, according to investors and... [...]

Amy Gesenhues says, ” According to Yahoo’s 2014 earnings report released today, the company’s investment businesses, which included mobile, video, native, and social, delivered $1.1 billion in revenue, representing a 95 percent year-over-year increase. Yahoo also reports mobile gains, generating $254 million in mobile revenue during Q4, and $1.26 billion for all of 2014. Yahoo listed a number of business highlights for the year, including the acquisition of the programmatic video ad platform BrightRoll, and its partnership with Mozilla to make Yahoo the default search engine in Mozilla’s... [...]

Lara O’reilly says, “Marissa Mayer has shut down the Right Media ad exchange the company bought in 2007. Yahoo has called time on the Right Media ad exchange it bought in 2007 for $680 million and has folded it into the wider Yahoo Ad Exchange proposition. Right Media was focused on delivering high-volume ads to big audiences – primarily to performance ad networks looking to place cheap direct-response ads – across Yahoo sites and those that were not in the Yahoo family. In other words, the inventory isn’t regarded as the most quality in the industry. It used to be... [...]

Ginny Marvin says, “It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build up its mobile capabilities and began reporting on mobile ad revenues separately in Q3 2014. The Information now reports that the company has been beefing up its mobile ads team and will announce an overhaul of its mobile ad products at a developer conference in February. In that Q3 earnings report, Yahoo showed mobile earnings accounted for 17 percent of total revenue and projected $1.2 billion in annual mobile revenue through 2014.... [...]

Rex Sentus says, “Yahoo announced its first development conference on Monday. The event, simply called the Mobile Developer Conference, will take place on Feb. 19 in San Francisco. During the one-day event, Yahoo and mobile analytics firm Flurry are pushing what they’re calling the next step in mobile development. Yahoo acquired Flurry earlier this year, withsome sources pegging the price at around $200 million”. Yahoo launches its own mobile developer conference Mashable  [...]

Greg Sterling says, “In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2 billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015. Accordingly it will pass Twitter, the current number three. The firm estimates that Yahoo will capture just over 3.7 percent of US mobile advertising revenue next year, compared with Facebook’s 16.7 percent and Google’s roughly 35 percent”. Forecast: Yahoo’s... [...]

Karissa Bell says, “Yahoo will soon be the default search engine on Firefox browsers. Mozilla CEO Chris Beard announced the new five-year partnership in a post on the company’s blog Wednesday. “Our new search strategy doubles down on our commitment to make Firefox a browser for everyone,” Beard wrote. “We believe it will empower more people, in more places with more choice and opportunity to innovate and ultimately put even more people in control over their lives online.” Firefox will make the switch to the new “enhanced Yahoo search” for U.S users... [...]

Wall says, “One wonders how Yahoo Search revenues keep growing even as Yahoo’s search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on. Here’s a Yahoo SERP test I saw this morning”. SMX East 2011 Recap for SEOBook SEO Book Blog  [...]