Derek S says, “Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception in 1994, the search engine has been a powerhouse on the Internet falling only to the big three (Google, Facebook and YouTube). As Yahoo tries to counter the ever-changing desires of Internet goers, they have announced the removal of under-performing services via a blog post from Jay Rossiter, SVP of Cloud Platform Group at Yahoo”. Yahoo... [...]
Archive for the 'Yahoo News and Updates' Category
Pete Prestipino says, “New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed that social media, a highly utilized awareness-building tool, is also useful for customer retention. The GigaOm research also indicated that content marketing is especially useful for awareness and retention, but email is the channel used most consistently across the marketing funnel by survey participants“. Marketing Tactics... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”. Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter Tim Peterson. Peterson goes... [...]
The latest post on ‘Mashable’ is titled “Alibaba: What You Should Know About the Most-Hyped IPO of the Year”. Seth Fiegerman says, “Alibaba filed paperwork on Tuesday for a $1 billion public offering. It is expected to increase significantly and could become the largest tech IPO of all time. If your first thought reading that is “What the heck is Alibaba?”, you’re probably not alone. Alibaba is a household name in China and well-known among certain tech industry watchers and investors abroad, but it doesn’t exactly have mainstream recognition among... [...]
The latest post on ‘ReadWrite’ is titled “How Yahoo Could Get Back In The Search Game”. Selena Larson says, “Google is the clear winner in Web search, but Yahoo still thinks it can make a dent in the market—even though Yahoo Web search technically doesn’t exist since the company handed over its search technologies to Microsoft in 2009. As Kara Swisher at Recode reported last week, Yahoo wants to convince Apple to make Yahoo Search the default search engine on iPhones, iPads, and other iOS devices. The strategy takes advantage of an ongoing rift between Apple and Google:... [...]
The latest post on ‘Mashable’ is titled “Yahoo Sets Sights On Bumping Google From Apple’s Mobile Products, Report Says”. Jason Abbruzzese says, “Yahoo‘s efforts to reinvent its search reportedly have some grand ambitions. CEO Marissa Mayer wants to supplant Google as Apple’s default search on mobile products, according to a report from Re/code. If successful, the arrangement would prove a coup for Yahoo and drastically change the company’s share of the search market, particularly in the rapidly growing mobile segment“. Yahoo Sets Sights On Bumping... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Q1 Beats Expectations, Search Stronger Than Display”. Greg Sterling says, “Today Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’ consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand“. Yahoo Q1 Beats Expectations, Search Stronger Than Display Marketing Land [...]
The latest post on ‘ReadWrite’ is titled “Yahoo May Clone YouTube, For All The Good It Would Do”. Dave Smith says, “Yahoo is one of the few companies that can compete with Google in the realm of search—theoretically, at least. Now, the company reportedly plans to challenge Google in another area it dominates: user-generated videos. Yahoo will reportedly launch its own YouTube clone within the next few months at an attempt to lure away content creators from the Google-owned video platform.According to the Wall Street Journal, Yahoo is exploring the purchase of video-syndication... [...]
The latest post on ‘ReadWrite’ is titled “Yahoo Partners With Yelp To Bring Reviews To Search”. Selena Larson says, “Today Yahoo announced a partnership with the business review site Yelp that will display user reviews and similar information in search results. Searching Yahoo for a specific restaurant or other business will now yield reviews, location information, and star ratings alongside other search results. The new feature is finally catching up to a feature Google has had for years that pulls data from Google Maps and Google+. Yelp already has a similar partnership... [...]
The latest post on ‘ReadWrite’ is titled “Yahoo: Destroyer Of Startups”. Selena Larson says, “Another day, another Yahoo acquisition. Yesterday the search giant swiped up the five-man Vizify team, a data visualization startup that turns your social media posts into interactive infographics and videos. It is unclear how much Yahoo paid for Vizify and how the team will fit into the company’s overall strategy—which, for the moment, seems completely random. But this is par for the course at Yahoo. The company has been picking off startups to cobble together a younger, hipper... [...]