The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”. Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable CPA—that is, how much it’s worth paying or investing to acquire a single subscriber. This month we’ll explore various approaches to assigning economic value to every subscriber already on your list. Let’s start with the clearest... [...]

The latest article on ‘Website Magazine’ is titled “Responsive Web Design Simplified”. Amberly Dressler says, “The benefits of responsive Web design (RWD) are clear. RWD provides a seamless cross-device experience, which both users and the search engines (namely Google) prefer. Still, most websites today are not responsive. So, if you are on the fence about whether to respond to responsive, check out the infographic below from WhoIsHostingThis? to get a simplified rundown of what responsive Web design is, the user experience benefits and more“. Responsive Web Design... [...]

Yesterday Timothy Miranda and Damon Korte, creators of many CPA training products, announced Hybrid CPA Profits, training that blurs the traditional boundaries of CPA marketing. In the first day (less than a day, actually, since it wasn’t released until 11 AM), it sold over 500 copies. In this new product, Miranda and Korte share how they use cutting edge CPA hybrid ad networks to set up profitable campaigns in many niches. The traffic sources they use automatically optimize your campaigns to maximize your profits. All you have to do is set up your campaigns and flip on your virtual “autopilot... [...]

The latest VerticalResponse blog post is titled “What LinkedIn’s New Blogging Tool Means for Your Business”. VerticalResponse team says, “LinkedIn just announced it’s adding blog features to personal profile pages. The company wants to be more than a search engine for resumes and professional contacts; it’s looking to become the go-to place for professional content.What’s in it for you? This new feature, which combines social media and content marketing, could mean big things for small businesses like you. For starters, the content you create has a ready-made audience.... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”. Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns around... [...]

The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third... [...]

If you haven’t heard of Dan Kennedy, you need to know more about him if you are trying to build a business. Kennedy has been a leading marketing consultant for years, and he’s a consultant to the stars. Major marketers come to him for help. His training seminars are over-booked. That’s why when IM NewsWatch was offered the opportunity to publish some marketing tips by Kennedy, we jumped at the chance. This article gives you some important ideas for not limiting your business growth by small mindedness. Here’s a secret I’ve discovered about millionaire and multi-millionaire... [...]

The latest post on ‘Mashable’ is titled “How Facebook’s WhatsApp Deal Compares to Other Tech Acquisitions”. Matt Petronzio says, “Facebook announced Wednesday that it will acquire popular messaging app WhatsApp for $16 billion ($19 billion, if you include restricted stock units for the WhatsApp staff). It’s hard to believe that only two years ago, the social network acquired Instagram for a then-shocking $1 billion. How times (and dollars) have changed. The following chart, created by Statista, compares Facebook‘s most recent acquisition with other relatively... [...]

The latest post on ‘ReadWrite’ is titled “The FCC Is Still Banging Its Head Against The Wall On Net Neutrality”. Dan Rowinski says, “Net neutrality—the principle that Internet service providers should treat all data on their networks equally—is not dead yet. And the Federal Communications Commission says it will do just about everything in its power to enforce an open Internet. In an announcement today, the FCC said that it will not appeal its court loss to Verizon earlier this year that repealed its ability to regulate Internet service providers on the topic of net neutrality.... [...]

The latest ‘Econsultancy’ blog post is titled “A blogger’s guide to setting up a WordPress site: 14 vital widgets”. Christopher Ratcliff says, “This is the third in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence. Last week, I looked at writing your first post using the WordPress... [...]