The meta description is a snippet of up to about 155 characters that summarizes a page’s content. We need to optimize meta description because search engines show it in search results mostly when the searched-for phrase is within the description. Marieke van de Rakt has shared an update on the new length criteria of meta descriptions. Marieke says, “our meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind.... [...]

HubSpot’s Lindsay Kolowich has shared a list of 17 of the best brands on Instagram. This list can inspire other brands and marketers to craft their own Instagram strategy.  Kolowich says, “Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we’ve included examples of their best posts. For some of them, we’ve also included their most popular Instagram post of all time in terms of engagement (i.e. combined total of likes and comments) thanks to data from Instagram... [...]

Personalisation is the key to achieving more customers and gaining their trust. Intelligent personalisation enables brands to send across irresistible offers in a personalized manner. Econsultancy contributor Cara Wilson has shared seven principles of intelligent personalisation. Wilson says, “Personalisation is an investment in creating better customer experiences. Keeping this at the forefront of activity will ensure brands are delivering real value to customers. It just so happens that increased revenue is a by-product of this activity. What makes personalisation intelligent? Here are... [...]

Product pricing is an extremely important element in the sales process. It helps you get the sales done and win the customer. Econsultancy’s Min-Jee Hwang has shared an useful article on minimum advertised price (MAP) for Internet marketers. Hwang says, “Price fixing has a deservedly negative connotation, and often the term is misused in the context of minimum advertised price (MAP), and other manufacturer price policies. Here’s the lowdown on how they differ, and why MAP is actually beneficial to all parties involved, not just brands. What is price fixing? According to the Federal... [...]

When it comes to converting more prospects into clients, your offer works as the establishing link between your product or services and the buyers. Copyblogger’s Sonia Simone has shared four elements that can help you create an appealing offer. Simone says, “You could always try to sell people something they don’t want. But: A) It will work miserably or not at all, B) You’ll get the results “barfed up” in the form of complaints and returns C) It’s a lot easier for prospects to run away than it is for toddlers. Instead, review these four elements of an appealing offer. 1. Make... [...]

User-Generated Content works as an asset for online marketers. It helps them convince more prospects with less content creation efforts. Shopify contributor Braveen Kumar has shared an useful article on persuading your customers to create more user-generated content. Kumar says, “If you find your target users naturally share content that relates to your brand, you’re in luck—you’ve already got some fuel for your UGC strategy. But if they aren’t just yet , you’ll need to find a creative overlap between the kind of content that can help build your brand and the kind of content people... [...]

Amazon, apart from an e-commerce company, is seen as a lucrative platform for publishing advertisements and most advertisers are seeing positive results out of their efforts. Marketing Land contributor Andrew Waber has shared three ways brands can enhance their advertising experience with Amazon. Focusing the importance of good content in the ads, Waber says, “Before undertaking more advanced tactics on Amazon, like premium A+ Content, the above-the-fold content needs to be in great shape. That includes the product title, bullets, descriptions and images, and they are incredibly important... [...]

Google has updated its Google Trends platform. Google Trends now features new features, simpler navigation and more ways to explore data and stories for everyone. Talking about the update, Gavir Smith says, “The new design puts more editorial data-based stories up front, and gives you the ability to create your own stories using Year in Search data, or by exploring the revamped Trending searches and Explore pages. Go to trends.google.com to get started with new features, including: A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute. A... [...]

Google has posted the details of the actions the company is taking against the scammers who harm small businesses. The company has published the details of its actions against the companies who call small business owners claiming to be from Google. Google is going to launch Google My Business Partners program. It will give business owners a directory of trusted partners to choose from when they need help managing their listings. Bryan Solar, Product Lead, SMB Market Development says, “Earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related... [...]

Copyblogger is hosting a webinar on ‘How to Double Your List Size (and Sales) by Personalizing Your Landing Pages’ on Thursday, May 24 at 2.00 pm EST. The Copyblogger team says, “On this live webinar, we’ll reveal five in-depth strategies (with all the juicy numbers and details) to help you increase your conversion rate and transform your business: How to increase lead conversions by upwards of 44% by segmenting and personalizing based on the site or affiliate that sent someone to you How to use dynamic calls-to-action to look at on-site browsing behavior to increase opt-ins... [...]