Find out what’s happening to meta descriptions
The meta description is a snippet of up to about 155 characters that summarizes a page’s content. We need to optimize meta description because search engines show it in search results mostly when the searched-for phrase is within the description. Marieke van de Rakt has shared an update on the new length criteria of meta descriptions. Marieke says, “our meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind.... [...]