Latest News

Digital Marketing Institute has published ‘A Guide to Employee Advocacy on Social Media’. Pádraig Hanratty says, “Imagine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online. Employee advocacy is more than a buzzword: it’s a powerful... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘HubSpot Co-Founder Introduces The Future Of Ai Agents’. The HubSpot team says, “Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder... [Read more]

Backlink Gap Analysis identifies missing backlink opportunities by comparing a website’s link profile with its competitors. It helps businesses improve SEO performance by targeting high-quality sites where competitors have links but they do not. Similarweb contributor Darrell Mordecai has published ‘Backlink Gap Analysis: The Complete Guide’. She... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out... [Read more]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally... [Read more]

MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms... [Read more]

With AI-driven analytics, businesses can gain deeper insights into customer behavior, enabling more informed decision-making and personalized marketing strategies. The latest ‘Masters in Marketing’ video is titled ‘7 Latest AI for Business Strategies’. This video covers the following: Customer Service Chatbots AI-Powered Ad... [Read more]

This is a reminder for the Adweek webinar to be held on September 17, 2024.  Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future... [Read more]

This is a reminder for the DMD webinar to be held on September 17, 2024.  Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Tuesday, September 17, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles,... [Read more]

AITribes, the AI tech of the Year is coming tomorrow from Ben Murray and Karthik Ramani. They will be introducing it on what may be the most important webinar of the year. They will show how novices are using it to do the most important thing in marketing: build a loyal tribe of buyers they lead, using unique AI. AITribes creates all-in-one community... [Read more]

HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot  [Read more]