Latest News

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2,... [Read more]

In today’s competitive e-commerce landscape, personalization is no longer a luxury; it’s a necessity. Digital Marketing Depot is hosting a webinar ‘Personalization at Scale: A Blueprint for Global Success’ on Tuesday, October 1, 2024, at 1.00 pm EDT. The DMD team says, “Hear firsthand from Le Col, a premium cycling apparel brand... [Read more]

In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept,... [Read more]

When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a... [Read more]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural... [Read more]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective 
Google Advertising in 2024’. The... [Read more]

ChatGPT for LinkedIn can assist in crafting personalized messages, optimizing profiles, and generating engaging content for posts. It also helps in networking by suggesting professional responses and providing insights for career growth. MarketingProfs is hosting a webinar ’10 Ways Humans Can Get More From LinkedIn Using ChatGPT’ on Tuesday,... [Read more]

AI audit prompts guide the evaluation of AI systems, ensuring transparency, fairness, and compliance with ethical standards. They help identify potential biases, data inaccuracies, and risks in AI algorithms. Orbit Media Studios has published a new video ‘How to write AI audit prompts for improving everything in your marketing’ featuring... [Read more]

AI enhances Facebook advertising by optimizing targeting and personalizing ad content, improving engagement and ROI. It also automates data analysis, enabling more effective audience segmentation and ad performance predictions. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. The... [Read more]

Cyberclick has published a new video ‘Marketing Automation 101: The Definitive Guide for 2024’. The Cyberclick team says, “Get ahead in the digital marketing game with automation! This video covers everything you need to know about marketing automation, from its benefits to the best tools like Hubspot & Marketo: these platforms... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms... [Read more]

Voisi AI is all you need for your audio creation needs. You’re likely already familiar with text-to-voice, voice-to-text, or other voice processing applications. Voisi AI is unlike any other voice processing product on the market. This tool incorporates all the capabilities of existing voice or audio AI apps and enhances them. For example, some... [Read more]