Latest News

Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. Adweek is hosting a webinar ‘The State of CTV Ad Targeting’ on Thursday, July 11, 2024, at 1.00 pm ET. The... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to White-Label Your Agency Services’ featuring Jackie Benjamin. This episode covers the following: Why White-Label Marketing Is Beneficial for Marketing Agencies How... [Read more]

The latest Ahrefs Podcast episode is titled ‘Why Rand Fishkin Isn’t Relying on Attribution OR SEO’. In this episode, you’ll learn why you shouldn’t fall into the trap of relying on marketing attribution, how you can leverage both online and offline interactions to increase brand awareness and drive conversions, and specific... [Read more]

Comparing your website with competitors is vital for identifying strengths and weaknesses, allowing you to improve user experience and stay competitive. It helps uncover market trends and best practices, guiding strategic enhancements to boost traffic and conversions. Semrush contributor Dana Nicole has published an article highlighting six ways to... [Read more]

Content writing tools are essential for enhancing the quality and efficiency of written communication, ensuring clarity, correctness, and engagement. They streamline the writing process, help optimize content for SEO, and enable writers to produce polished and compelling material consistently. HubSpot contributor Lindsay Kolowich Cox has published an... [Read more]

Super Launch System, just launched, is a blueprint for launching a digital product online. We all know that having your own digital product is the backbone of any successful online business. But just having it isn’t enugh, of course. You have to know how to market it. And your marketing probably should start with a Launch Event, lasting from a... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Everything I Learned From 3 Years Of Working For Seth Godin’ featuring Wes Kao (co-founder of Maven and altMBA). This video covers the following: Partnering with Seth... [Read more]

Search Engine Journal contributor Lisa Raehsler has published an article featuring the eight best PPC ad networks. She says, “While we refer to the following as “PPC” ad networks, each offers multiple pricing options for pay-per-click, impressions, video views, or conversions. We are exploring popular paid media ads. 1. Google Ads  Google... [Read more]

This is a reminder for the Adweek webinar to be held on June 20, 2024. Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need... [Read more]

This is a reminder for the MarketingProfs webinar to be held on June 20, 2024. The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed. MarketingProfs is hosting a webinar ‘It’s Time to Reimagine How You Run Marketing’ on Thursday, June 20, 2024,... [Read more]

Email marketing is crucial for building and nurturing customer relationships, providing a direct and personalized communication channel. It also offers high ROI by efficiently reaching large audiences with targeted messages, driving engagement and conversions. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 email newsletter... [Read more]

This is a reminder for the CMI webinar to be held on June 20, 2024. LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored... [Read more]