Latest News

Local SEO enhances a business’s online presence within a specific geographic area, driving local traffic and increasing visibility in local search results. It is vital for attracting nearby customers and gaining a competitive edge in the local market. Search Engine Journal is hosting a webinar ‘Unlocking the Future of Search: Local... [Read more]

Lead generation is crucial for business growth, as it identifies and attracts potential customers, driving sales and revenue. It also helps build a targeted customer base, enhancing marketing efficiency and long-term relationships. Search Engine Journal contributor Jennifer McDonald has published an article featuring useful tips on using content to... [Read more]

  PuzzleBooks AI creates stunning puzzle ebook and flipbooks in 100+ languages. Then, it easily publishes them on Amazon Kindle, eBay, etsy and Flippa in less than 60 seconds. It is available during its 3-day Launch for a sharply reduced (81% off what they plan to sell it for) price. How would you like to have a powerful AI tool in your marketing... [Read more]

AI for content creation streamlines the writing process by generating high-quality, relevant content quickly. It also personalizes material to engage audiences more effectively, saving time and resources for businesses. Content Marketing Institute has published a new video ‘Your Content as AI Training Fodder: Can You Stop It?’ featuring... [Read more]

Effective SEO strategies boost website visibility and search engine rankings, driving organic traffic. They enhance user experience and credibility, leading to higher conversion rates and sustained online growth. Semrush contributor Padrig Jones has published an article featuring top 10 SEO rules to improve your Google rankings. He says, “The... [Read more]

AI writing tools enhance creativity and productivity by generating content, offering suggestions, and improving language quality. These tools leverage advanced algorithms to assist with a variety of writing tasks, from drafting emails to crafting complex reports. Copyblogger contributor Megan Mahoney has published an article featuring the 12 best AI... [Read more]

This is a reminder for the SEJ webinar to be held on June 18, 2024.  In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘4 Surprising SEO Test Results’ featuring Jandira Neto. Capper says, “A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.” MOZ  [Read more]

Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. Adweek is hosting a webinar ‘Make Your Brand Part of the (Actual) Conversation’ on Thursday, July 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to use conversational media to maximize your brand’s... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Apple Intelligence Can Outsmart 99% Of Marketers’. This video covers the following: Apple’s new developments changing marketing tactics. AI’s value is tied... [Read more]

TikTok offers agencies a dynamic platform to create viral marketing campaigns, leveraging its vast user base and powerful algorithm to reach targeted audiences effectively. It also provides rich analytics and creative tools, enabling agencies to track performance and fine-tune their strategies for maximum impact. Content Marketing Institute... [Read more]

Social media marketing amplifies brand visibility and engagement by reaching a vast, targeted audience. It drives customer interaction and loyalty, providing valuable insights and fostering community around a brand. The latest Digital Marketing Institute podcast is ‘The Value of Social Media Marketing’. The DMI team says, “How... [Read more]