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AI enhances content development by generating engaging text and optimizing it for SEO, ensuring relevance and higher visibility. It also personalizes content, tailoring messages to specific audience preferences, improving user engagement and satisfaction. Content Marketing Institute has published an article answering the question “Is It OK for... [Read more]

Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust. Search Engine Journal... [Read more]

Authentic Marketing Strategies Training Course The Authentic Marketing Strategies course helps businesses respond to the fact that marketing is tougher than ever these days. Customers are wary of the claims they hear, …and they see right through any content that sounds insincere. That’s why you’ll hear the phrase ‘be authentic’... [Read more]

Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth. Adweek is hosting a webinar ‘Put Social First to Drive Revenue... [Read more]

Schema Markup is a form of microdata that helps search engines understand the content of your webpages better, enhancing the display of your site’s information in search results. Implementing Schema Markup can lead to rich snippets, improving visibility and click-through rates. Search Engine Journal contributor Chuck Price has published an article... [Read more]

AI skills in marketing are essential for leveraging data-driven insights, automating tasks, and personalizing customer experiences, leading to more effective and efficient campaigns. Mastering AI technologies enables marketers to stay competitive, adapt to evolving trends, and make informed... [Read more]

Content Marketing Institute has published a new video ‘Creating Content That Makes an Impact’ featuringMelanie Deziel. The CMI team says, “Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving... [Read more]

AI copywriting harnesses artificial intelligence to generate compelling and engaging written content, saving time and enhancing creativity for marketers and businesses. By analyzing vast amounts of data, it can craft tailored messages that resonate with specific audiences, ensuring higher engagement and conversion rates. The latest Digital Marketing... [Read more]

Link building is the backbone of online visibility, boosting website credibility and authority by establishing connections across the web. It enhances search engine rankings and drives organic traffic, amplifying brand reach and fostering trust among users. Semrush has published ‘Link Building for SEO: A Guide to the Basics’. Rachel Handley... [Read more]

Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023,... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Unlocking Google’s Secret Algorithm: A Guide to Ranking #1’. The HubSpot team says, “Kipp and Kieran dive into the future of marketing automation and how Google’s... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Hire and Empower a Virtual Assistant for Your Agency’ featuring Corey Walker. This episode covers the following: Key Challenges Marketing Agency’s Face That Impact... [Read more]