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Agency operations are crucial for ensuring efficient workflow and effective resource management, which enhances productivity and client satisfaction. They also play a vital role in maintaining compliance with regulations and fostering a stable organizational environment. Social Media Examiner has published the... [Read more]

This is a reminder for the Adweek webinar to be held on June 11, 2024.  Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The... [Read more]

This is a reminder for the DMD webinar to be held on June 11, 2024.  In a world where digital interactions shape the customer experience; trust has become the currency of the online realm. The challenge lies not only in obtaining consent but in documenting and managing it effectively. Digital Marketing Depot is hosting a webinar ‘Building Customer... [Read more]

Google Search Central has published a new video ‘Cosmic Rays & Crawlers: When Google Search is under the weather’. The GSC team says, “How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Proving Your Worth: How to Measure the Success of Your Social Marketing’ featuring Emeric Ernoult. This episode covers the following: Why Marketers Should Track Their Social... [Read more]

Ecommerce marketing strategies encompass tactics like SEO, social media advertising, and email campaigns to drive traffic and sales for online stores. These strategies also include retargeting ads, influencer partnerships, and personalized shopping experiences to enhance customer engagement and retention. HubSpot has published a new video ‘8... [Read more]

Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in... [Read more]

Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords. Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’. The... [Read more]

  AI MarketingHub is live. It is the one-stop-shop that saves you hard-earned money each month that you would otherwise spend on various tools, subscriptions, and freelancers. AI MarketingHub offers you 8 powerful AI tools under one roof at a low, one-time price. And by using this, you can save tens or hundreds of dollars you have been spending... [Read more]

Content Marketing Institute has published a new video ‘Rethinking Welcome Emails’ featuring Ashley Guttuso & Dennis Shiao. The CMI team says, “In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic? In this clip from Content Marketing World 2023, speakers,... [Read more]

A product roadmap is essential in marketing as it aligns the team on strategic goals and timelines, ensuring cohesive and targeted efforts. It also communicates the product vision to stakeholders, guiding marketing strategies and managing customer expectations. Digital Marketing Institute has published ’18-Month Product Roadmap Template 2025′,... [Read more]

B2B marketing is vital for building strong business relationships and driving sales in a competitive marketplace. It helps companies tailor their strategies to meet the unique needs of other businesses, fostering long-term partnerships and growth. Digital Marketing Depot has published a new white paper ‘Fueling the B2B Pipeline for Longevity’. The... [Read more]