Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose? Here’s... [...]
Archive for the 'AI for Marketing' Category
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used ChatGPT To Create A Brand Campaign In 30 Minutes’. The HubSpot team says, “Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you... [...]
AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]
Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at 1.00 pm EDT. The DMD team says, “Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about generative AI to our panel of experts: Forrester Research Analyst Jessica... [...]
ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST. The Adweek team says, “Are you willing to let generative AI tools like ChatGPT loose on your event and content programs? That’s exactly what Cvent did on one of its recent webinars (not this one) when it turned to ChatGPT to come up with topics, craft a killer title, build... [...]
This is a reminder for the MarketingProfs webinar to be held on November 16, 2023. Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday, November 16, 2023, at 2:00 pm ET. The MarketingProfs team says, “SurveyMonkey surveyed 400 marketers about how they’re using—or not using—AI now, and... [...]
HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Our 2020 Predictions For OpenAI Came True… Here’s What’s Next’. The HubSpot team says, “Shaan Puri and Sam Parr revisit predictions they’ve made over the last three years to see how they stacked up. Were they wrong? Were they right? Did they miss the biggest opportunities of their lives? Find out.“ HubSpot [...]
Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]
AI marketing uses artificial intelligence (AI) to help businesses achieve their marketing goals. AI marketing tools collect data, learn customer behaviors, and analyze this information to create automated decisions. Neil Patel has published a new video ‘How To Find The Best AI Marketers To Work With’. He says, “In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has become not just a trend but a necessity for businesses aiming to stay competitive. As the demand for AI-driven marketing solutions continues to rise, finding... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer, and people are feeling different ways about it. Some people are feeling really skeptical about it, and they’re really worried that the outputs from generative AI aren’t going to comply with EEAT principles. That’s experience, expertise,... [...]