ChatGPT is a buzzword in the marketing and tech communities. Many marketers and business owners believe that ChatGPT will significantly impact the efficiency and effectiveness of their marketing efforts. HubSpot has published ‘How to Train Your ChatGPT — A Marketer’s Guide‘. Ankit Vora says, “Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In this article, we’ll show you how to turn ChatGPT into your personal marketing assistant with: When ChatGPT first came into the spotlight, people asked it to... [...]

This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture... [...]

This is a reminder for the Adweek webinar to be held on November 7, 2023. When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how... [...]

Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday, November 16, 2023, at 2:00 pm ET. The MarketingProfs team says, “SurveyMonkey surveyed 400 marketers about how they’re using—or not using—AI now, and what hopes and concerns they have regarding AI in the future. The results reveal how... [...]

Artificial intelligence (AI) can help marketers improve the customer experience, increase engagement rates, and increase conversion rates. Content Marketing Institute contributor Robert Rose has published an article answering this question ‘Is Speed, Not AI Technology, the Real Enemy in Marketing?’. He says, “Today, you rely more and more on technology – generative AI, content automation, digital asset management, performance tools, etc. – to execute and measure better content efforts. You are now encouraged (warned, really) to get good at technology or else. But what does... [...]

This is a reminder for the MarketingProfs webinar to be held on November 2, 2023.  AI content marketing uses AI and machine learning programs to help with content planning, creation, distribution, analysis, and reporting. MarketingProfs is hosting a webinar ‘The AI Content Storm: Will You Sink or Swim?’ on Thursday, November 2, 2023, at 2:00 pm ET. The MarketingProfs team says, “Asked to do more with less? AI has answered the call, allowing you to produce high-quality, personalized marketing content to meet every demand. But using AI to increase productivity and create more assets... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ’10 AI Startup Ideas in 43 Minutes’. The HubSpot team says, “Shaan Puri is coming at you with 10 AI-specific business ideas that he would invest in tomorrow if they existed. Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here.” HubSpot  [...]

This is a reminder for the Adweek webinar to be held on November 1, 2023. Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin... [...]

Neil Patel has published a new video ‘Humans Using AI Outperform Humans without AI by a LOT’ featuring a case on how people are using AI. . He says, “The advent and widespread adoption of artificial intelligence (AI) have dramatically reshaped the landscape of human performance in various domains. One prominent aspect of this transformation is the significant performance gap that has emerged between individuals or groups who utilize AI tools and those who do not. This growing disparity is often evidenced through case studies, highlighting the remarkable advantages that AI offers... [...]

AI algorithms are instructions that enable machines to analyze data, perform tasks, and make decisions. It’s a subset of machine learning that tells computers to learn and operate independently. HubSpot has published ‘The Complete Guide to AI Algorithms‘. Harshit Baluja says, “AI algorithms work this way — they identify the patterns, recognize the behaviors, and empower the machines to make decisions. Let’s say you tell your voice assistant like Alexa or Google Home to stream your favorite music. The AI algorithm on which it is based will first recognize and remember your... [...]